When we talk about customer loyalty, it usually means the customer being loyal to the company. That should be a great result to aim for, but it isn’t the beginning of the story. Real customer loyalty comes from you being loyal to your customers.

You’re always going to have people that unsubscribe from your e-zine. Once they unsubscribe, that’s lost revenue and exposure for your business. You won’t be able to remind them to revisit your site. They won’t get to see your next product release. You can not sell any more advertising to them.

Advertising is one of the key factors to running a successful business. Most people assume that advertising is a gamble. Either a certain method will work or it won’t.

The concept of this is for you to offer a subscription type product as an upsell or backend product. For example, if you’re selling an ebook for $37 offer a subscription to a related e-zine for $9.95 a month. Instead of an e-zine, it could be monthly updated information for the ebook.

1. Make your potential customers forget about the competition. Just tell them to forget with a factual and believable reason why they should.