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truste Articles

eBay Named Most Trusted Brand in America
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TRUSTe has released the results of its analysis of the privacy practices of the largest brands in the US, and found that eBay is the most trusted company. Other web brands in the top ten include WebMD, Yahoo, and Facebook. Interestingly enough, Google didn’t crack the list.

Here is the top ten:

Top Ten Trusted Brands

Behavioral Targeting Gaining Public Acceptance
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Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.