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Rising In Google: iPhone, Webkinz, And TMZ

Apple’s hot gadget, the toy world’s must-have plush pets, and arguably AOL’s hottest web property represented the top three fastest-rising search terms at Google.

Yahoo Search Looks For 2007 Trends

The typical celebrity crises that grab lots of attention in search may have reached a point where Yahoo’s Search team has had far too much Lohan, Hilton, and Spears this year.

Digital Photo Frames Pique Searcher Interest

This holiday season, an unexpected gadget is high on the wish list, if a spate of searches in the United Kingdom is any indication. Searches for digital photo frames outpaced searches for digital cameras there last week.

Yahoo Could Alter Course With Layoffs

We’ve run several, several stories in recent weeks about Yahoo execs leaving the company, and the departures have been, as far as we can tell, completely voluntary.  But according to one analyst, a solution to most of the company’s problems would be for roughly 1,200 other employees to involuntarily follow suit.

Google Used To Track California Fires

Google’s products and services can’t don fire gear or grab a water hose.  But people are still using them in ways that will hopefully reduce the impact of the California fires.

Google Trends Reveals What Unites Manchester
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In celebration of Reuters’ discovery of Google Trends, we thought we’d revisit for an update. Like last year (when Google Trends was launched) Birmingham, England still has the world’s largest concentration of porn searches.

Hannah Montana Leads TV Costume Searches
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If you want to be more certain your Halloween costume is unique, it’s a good idea to follow the trends and wear something not listed. That’s how I would do it, anyway.

Google Trends Daily Updates
New search trends are coming very frequently. To keep a track of the changing search trends, Google came up with something new and exciting. Today in an announcement at the Official Google Blog, it was revealed that Google Trends now comes with the ability to track different search trends and compare on a daily basis with new daily updates.

Selling Information Will Become a High Touch Industry

Newspapers Going Free

The NYT just went free and likely the WSJ will follow. Once something goes free it is hard to start charging for it again – just ask Prince.

Shop.org Summit: Online Retail Trends

Whether an online retailer is also on top of the (virtual) world or is just starting out, they’ve likely got a lot to learn.  And as worlds both physical and virtual move forward, Donna Hoffman of the Sloan Center for Internet Retailing (and UC Riverside) has shared “10 Trends You Can’t Afford to Miss.”

Hip, Dead, Or Naked, People Will Search For You

Honestly, following search trends is like looking into the Mirror of Erides. You could just sit there and go mad from looking at it. Some things stay the same, and some of those same things disappoint you, but invariably you ask who or what or find a new thing that disappoints you.

Yahoo Heaped With Negative Vibes
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Between Google and a seemingly endless slew of challengers like Facebook and MySpace, Yahoo could be grilled like a panini in the battle for display advertising dollars.

MapJack: Google Street View For San Francisco
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If you live in (or are going to visit) San Francisco, there’s a neat new website for you to use.  If you live anywhere else, well . . . there’s a neat new website for you to look at.  MapJack, which can be compared with Google’s Street View, only works in that one Californian city.

Spotting Trends with Social Media

One of the often overlooked aspects of social media is that it can often be seen a pointer for developing and emerging trends.

Do Not Follow Google’s Mistakes

This is not an attempt to bash Google. However, you can sometimes learn what not to do from some very successful people and products.

Niche & Trend Tool List

There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.

Google Trends Now Has Hotness

The experimental Google Trends site has added another measurement for searches, highlighting the hottest trends for site visitors.

Target Bloggers & Mainstream Media w/ Search Queries
Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.

Anna Nicole BabyDaddy Drama A Good SEO Lesson
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The Anna Nicole Smith drama is about to go into its third act as a Bahamian court reveals DNA test result showing that Larry Birkhead is the father of Dannielynn. There’s a reason I told you that on this e-business site: when it comes to traffic, timing is essential.

It’s not a cheap trick if you have legitimate reasons for covering something, right? Regardless of the sketchy ethics, part of search marketing and optimization involves following the trends and being able to predict future trends, as related to your subject matter.

NIN Using ARG To Market New Album
I think the concept of marketing using “big games” or ARG’s is one of the most exciting marketing concepts that has emerged in recent years. The way it combines customer experience, co-creation, word of mouth, and customer engagement and lets not forget FUN, makes it a very powerful tool in a marketers repertoire. As Trent says though this is not just about marketing but a new form of entertainment.

Web Analytics Job Trends

To followup on my predictions here is the latest update on “Web Analytics” jobs.

This snapshot was taken on April 1st.

Starting this month, I chose to include simplyhired.com. They are also a job aggregator site like indeed.com but they also provide job boards called job-a-matic, like the Job Board I have on my blog.

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