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	<title>WebProNews &#187; Training</title>
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	<description>Breaking News in Tech, Search, Social, &#38; Business</description>
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		<title>SEMPO Offering Certification To SEM Agencies</title>
		<link>http://www.webpronews.com/sempo-offering-certification-to-sem-agencies-2008-05</link>
		<comments>http://www.webpronews.com/sempo-offering-certification-to-sem-agencies-2008-05#comments</comments>
		<pubDate>Thu, 01 May 2008 12:55:41 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEMPO]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=45261</guid>
		<description><![CDATA[Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.
]]></description>
			<content:encoded><![CDATA[<p>Search marketing firms going through the training provided by the Search Engine Marketing Professional Organization will be able to pick up a seal of approval after taking courses through the SEMPO Institute.<br />
<span id="more-45261"></span>
<p>
<a href=http://www.sempo.org>SEMPO</a> began <a href=http://www.webpronews.com/topnews/2007/01/23/sempo-opens-online-institute-for-marketers>teaching online courses</a> in search marketing in January 2007. after opening with a course on SEM fundamentals, SEMPO added advanced classes to the mix.</p>
<p>
&#8220;The Institute certification process will provide interactive agencies that participate in our program with a means of showing they are up to speed on current SEM strategy,&#8221; SEMPO Chairman Dana Todd said in a statement.</p>
<p>
Agencies will qualify for certification after at least 20 percent of the staff completes at least one course through the <a href=http://www.sempoinstitute.com>SEMPO Institute</a>, with a 75 percent passing grade or better. SEMPO said there will be two levels of certification, based on the percentage of staffers completing courses.</p>
<p>
&#8220;In doing market research and talking to agencies we found a real desire to have an &#8216;instant differentiator,&#8217; a seal of excellence that would help an agency distinguish itself against the competition by showing that a significant number of its employees are highly trained and skilled in search engine marketing,&#8221; Katie Donovan, SEMPO Institute Business Development Manager, said.</p>
<p>
&#8220;Agencies told us they liked the idea of certification, given the strong reputation the Institute and SEMPO as a whole have in the marketplace.&#8221;</p>
<p>
We see a greater need for search marketing now that universal search figures more prominently with the major search engines. Since one can no longer rely on a list of ten blue links being the only options coming up in search results, advertisers will want to know their agency has the acumen to deal with this new search environment.</p>
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		<title>Microsoft adCenter Ready To School Advertisers</title>
		<link>http://www.webpronews.com/microsoft-adcenter-ready-to-school-advertisers-2007-12</link>
		<comments>http://www.webpronews.com/microsoft-adcenter-ready-to-school-advertisers-2007-12#comments</comments>
		<pubDate>Thu, 06 Dec 2007 23:10:40 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[AdCenter]]></category>
		<category><![CDATA[adExcellence]]></category>
		<category><![CDATA[Advertisers]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[School]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42490</guid>
		<description><![CDATA[The adExcellence program being offered by Microsoft will help its advertising clients learn all about adCenter.
]]></description>
			<content:encoded><![CDATA[<p>The adExcellence program being offered by Microsoft will help its advertising clients learn all about adCenter.<br />
<span id="more-42490"></span><br />
Microsoft&#8217;s <a href=http://blogs.msdn.com/adcenter/archive/2007/12/05/announcing-the-launch-of-the-microsoft-adexcellence-accreditation-program.aspx>adCenter blog</a> announced <a href=http://www.adexcellence.com/adex/>adExcellence</a>, an education program for the users of its advertising service. AdCenter represents Microsoft&#8217;s effort chase down Google in the online search advertising market.</p>
<p><img src="http://images.ientrymail.com/webpronews/article_pics/sm_body/adexcellence.png"></p>
<p>Through the training program, participants can hone their adCenter knowledge for improving their campaigns. Those who wish to do so may take the adExcellence accreditation exam; US residents who have had an adCenter account for 30 days or longer are eligible to take the exam, which costs $50.</p>
<p>
Materials in the adExcellence training program appear as Flash content. They cover six categories:</p>
<p>
Introduction to Microsoft adCenter <br />
Getting Started<br />
Targeting <br />
Tracking Ad Performance <br />
Optimizing Ad Performance <br />
adCenter Budgeting and Billing </p>
<p><a href="http://aj.600z.com/aj/41546/0/cc?z=1"><img src="http://aj.600z.com/aj/41546/0/vc?z=1&#038;dim=41553"></a></p>
<p>Currently the course materials only appear in US English, but Microsoft plans to keep updating adExcellence with new materials and support for more regions of the world.</p>
<p>
<small></small></p>
<p>
<a href="http://twitter.com/dutter/">follow me on Twitter</a></p>
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		<title>Microsoft Offers SEM Tools, Training</title>
		<link>http://www.webpronews.com/microsoft-offers-sem-tools-training-2007-12</link>
		<comments>http://www.webpronews.com/microsoft-offers-sem-tools-training-2007-12#comments</comments>
		<pubDate>Mon, 03 Dec 2007 21:27:04 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Add-in]]></category>
		<category><![CDATA[adExcellence]]></category>
		<category><![CDATA[Excel 2007]]></category>
		<category><![CDATA[Microsoft]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[tools]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Webmaster]]></category>
		<category><![CDATA[Webmaster Center]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=42352</guid>
		<description><![CDATA[<p>Not to be outdone by Google or Yahoo, Microsoft lifted the lid on two new search marketing tools and an accreditation program called adExcellence. <br />
]]></description>
			<content:encoded><![CDATA[<p>Not to be outdone by Google or Yahoo, Microsoft lifted the lid on two new search marketing tools and an accreditation program called adExcellence. <br />
<span id="more-42352"></span> <br />
The first tool, called Microsoft adCenter Add-in for Excel 2007, is designed to help adCenter customers more easily research keywords for their paid search advertising campaigns. </p>
<p>As the name suggests, it plugs into Excel, and allows users to build keyword lists and plan strategies based on attributes like relevance, historical cost information, and projected volume. </p>
<p>Available after January 8 of next year, the Add-in accesses data from from Microsoft&rsquo;s Keyword Services Platform.</p>
<p>The other tool is a beta version of a portal called <a href="http://webmaster.live.com">Webmaster Center</a>, which was designed specifically for webmasters and search engine optimizers. Like Google&#8217;s Webmaster Central, Microsoft&#8217;s site is intended as a resource for webmasters seeking better organic rankings on Live Search.&nbsp; </p>
<p>Microsoft says this includes information about how Live Search crawls and indexes site pages; site map creation and submission; statistics about Web sites currently indexed by Live Search; consolidated content submission guidelines; and new content and community resources.</p>
<p><center><img src="http://images.ientrymail.com/webpronews/article_pics/sm_body/adexcellence.gif" border="0"></center><br />Microsoft also launched its <a href="http://www.adexcellence.com/adex/">adExcellence</a> program, which is a training program for marketers looking to become certified adCenter experts. Accredited members will be listed in the adExcellence Membership Directory and will receive an adExcellence logo for use on their Web sites.</p>
</p>
<p><center><br />
<a href="http://aj.600z.com/aj/41548/0/cc?z=1"><img src="http://aj.600z.com/aj/41548/0/vc?z=1&#038;dim=41555" width="336" height="55" border="0"></a><br />
</center></p>
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		<title>Digital Prowess Key to an Agency&#8217;s Capabilities</title>
		<link>http://www.webpronews.com/digital-prowess-key-to-an-agencys-capabilities-2007-05</link>
		<comments>http://www.webpronews.com/digital-prowess-key-to-an-agencys-capabilities-2007-05#comments</comments>
		<pubDate>Wed, 02 May 2007 20:45:11 +0000</pubDate>
		<dc:creator>Sally Falkow</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Digital]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37410</guid>
		<description><![CDATA[<p>Keith OBrien reports in <a href="http://www.prweek.com/us/news/article/651227/digital-state-play/" title="PR Week">PR Week</a>&#160;that the Fleishman HIllard conference focused on social media</p>
]]></description>
			<content:encoded><![CDATA[<p>Keith OBrien reports in <a href="http://www.prweek.com/us/news/article/651227/digital-state-play/" title="PR Week">PR Week</a>&nbsp;that the Fleishman HIllard conference focused on social media</p>
<p><span id="more-37410"></span><br />
<blockquote dir="ltr" style="margin-right: 0px;">
<p><em>&quot;The vast majority of the meeting was about how interactive media and the digital world is our new oxygen,&quot; notes Dave Senay, Fleishman-Hillard CEO. &quot;Understanding how to integrate the offline and online world is not negotiable.&quot; </em></p>
</blockquote>
<p dir="ltr">&quot;Given the likelihood that clients are becoming increasingly interested in the space, agencies from multiple disciplines are competing for digital and social media accounts. PR agency executives say that since they are increasingly included in pitches that also feature pure interactive and advertising shops, the industry, as a whole, needs to evangelize about why PR is the best discipline to handle the social media space.&quot; writes O&#8217;Brien.</p>
<p dir="ltr">All the more reason for agencies to get up to speed on how SEO fits in to PR and what works in social media and what doesn&#8217;t.</p>
<p dir="ltr"><a title="social media seo pr training" href="http://www.expansionplus.com/impr/seo-training.html" target="_blank">Social media and SEO PR training</a> is a must for all agency and in house PR staff.</p>
<p><a href="http://falkow.blogsite.com/public/item/167802" title="Comment on digital prowess">Comments</a></p>
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		<title>SEMPO SEO Training Levels Up</title>
		<link>http://www.webpronews.com/sempo-seo-training-levels-up-2007-04</link>
		<comments>http://www.webpronews.com/sempo-seo-training-levels-up-2007-04#comments</comments>
		<pubDate>Fri, 27 Apr 2007 16:19:42 +0000</pubDate>
		<dc:creator>WebProNews Staff</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[Lessons]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEMPO]]></category>
		<category><![CDATA[SEMPO Institute]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=37319</guid>
		<description><![CDATA[<p>Coming off a successful debut of their Fundamentals of Search Marketing course, the training arm of the Search Engine Marketing Professional Organization has its Advanced SEO class up and running.</p>
]]></description>
			<content:encoded><![CDATA[<p>Coming off a successful debut of their Fundamentals of Search Marketing course, the training arm of the Search Engine Marketing Professional Organization has its Advanced SEO class up and running.</p>
<p><span id="more-37319"></span></p>
<p>Most encouraging about <a title="SEMPO Institute" href="http://www.sempo.org/learning_center/training/">SEMPO Institute</a>&#8216;s efforts at education has been participation from major search engines in building the courses. SEMPO&#8217;s Terry Plank told WebProNews that Google, Yahoo, and Microsoft among others have worked with the Institute on the launch of their newest class.</p>
<p>It&#8217;s called Advanced SEO, and offers the next step from the prerequisite Fundamentals course. The fifteen-lesson online course covers a slew of topics, from keyword research and website architecture, to analytics and brand management.</p>
<p>Since participants will have taken the $499 Fundamentals class first, the $1,750 Advanced SEO builds upon the organic search lessons learned there. This allows SEMPO to confidently offer the course to technophiles and non-techies alike.</p>
<p>Catherine Donovan has been working on developing SEMPO Institute as her full-time task since September 2006. We asked her about the main points SEMPO believes will justify the investment one would make with a course.</p>
<p>Donovan highlighted two key points about the curriculum. The material created for it has been peer reviewed. Any issues that need improvement get it before the work becomes part of the course.</p>
<p>Members of SEMPO write the material. The people who are actively working in the industry can address the needs of students better than someone who has just read about search marketing in general.</p>
<p><a href="http://images.ientrymail.com/webpronews/sempo/sempo_institute.html"><img src="http://images.ientrymail.com/webpronews/sempo/slide8_med.jpg" alt="" /></a></p>
<p>Their approach seems to be working. Fundamentals students have noted at an 80 percent clip they would recommend that course to others. Plank said the student body have covered a breadth of people, from search marketing novices to professionals who know the field now.</p>
<p>Those students come from a variety of places to SEMPO Institute. The popular Search Engine Strategies conference series has led many to check out Fundamentals; referrals and of course search engine traffic brought people there too.</p>
<p>In May, SEMPO Institute will launch Advanced Search Advertising, covering the paid side of search marketing. SEMPO will continue to update material, and should branch into other courses as areas like social media mature over time.</p>
<p><small></small></p>
]]></content:encoded>
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		<item>
		<title>Usability and SEM Virtual Education Opportunities</title>
		<link>http://www.webpronews.com/usability-and-sem-virtual-education-opportunities-2007-03</link>
		<comments>http://www.webpronews.com/usability-and-sem-virtual-education-opportunities-2007-03#comments</comments>
		<pubDate>Fri, 23 Mar 2007 15:19:43 +0000</pubDate>
		<dc:creator>Kimberly Krause Berg</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Digg]]></category>
		<category><![CDATA[Education]]></category>
		<category><![CDATA[media]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[social]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[usability]]></category>
		<category><![CDATA[Virtual]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=36396</guid>
		<description><![CDATA[<div class="post-entry">Learn from your living room or heck, just stay in bed. The following are some educational and information opportunties coming up in the user centered design, human factors and search marketing industries.
<p><font color="#000000"><strong>Human Factors<br />
]]></description>
			<content:encoded><![CDATA[<div class="post-entry">Learn from your living room or heck, just stay in bed. The following are some educational and information opportunties coming up in the user centered design, human factors and search marketing industries.</p>
<p><font color="#000000"><strong>Human Factors<br />
<span id="more-36396"></span> </strong></font><br />
Human Factors International (HFI) invites you to a free, live webcast: <strong>&ldquo;Trends in user-centered design: What you need to know in 2007 that can help your business&rdquo;</strong></p>
<p>Suan and Jay explore the top 5 trends in user-centered design for 200.<br />
Live Webcast: Thursday, March 29th at 3:30 pm Eastern time (US)<br />
Co-hosts: <strong>Susan Weinschenk</strong> &#8211; Chief of Technical Staff, HFI<br />
<strong>Jay More</strong> &#8211; President, HFI</p>
<p>Download free whitepaper and connect to webcast <a href="http://www.humanfactors.com/downloads/webcasts.asp">here</a>.</p>
<blockquote>
<p>Susan and Jay will explain why usability will never be the same again. Building on classic user-centered analysis and data gathering techniques, these new developments are expanding usability&rsquo;s impact on product and technology design. Learn how your best practices can benefit from these cutting-edge approaches and lead to business success.</p>
</blockquote>
<p><font color="#000000"><strong>Search Marketing<br />
</strong></font><br />
<strong>Matt Bailey </strong>and <strong>Jennifer Laycock</strong> explore social media marketing via ClickTracks Virtual Classroom. They present <a href="http://www.clicktracks.com/seminars/support_train.php?cat_id=19">Social Media: Should You Digg It?</a> in two sessions.</p>
<p>Mon Mar 26th 10:00 am PT / 1:00 pm ET / 6:00 pm UK<br />
Tue Mar 27th 7:00 am PT / 10:00 am ET / 3:00 pm UK</p>
<p>This month we&rsquo;ve enlisted Search Engine Guide&rsquo;s Editor-in-chief, Jennifer Laycock and SiteLogic&rsquo;s, Matt Bailey to demystify the often-confusing world of social media and consumer-generated media web sites.</p>
<blockquote>
<p>This is your chance to pose questions for the experts and learn:</p>
<p>* What social media means to the future of e-commerce</p>
<p>* Which social media marketing tactics are best suited for your company</p>
<p>* How SEO is affected by social media marketing campaigns</p>
<p>* Why you need to do more than just track social media traffic</p>
</blockquote>
<p><font color="#000000"><strong>User Centered Web Design<br />
</strong></font><br />
Next in line for UIE Virtual Seminars is <a href="http://www.uie.com/events/virtual_seminars/vs10/">Social Design: Designing for the Social Lives of Users</a></p>
<p><strong>Joshua Porter</strong>, User Interface Engineering</p>
<p>Length: 90 Minutes</p>
<p>Live: April 11, 2007 &mdash; 1pm ET / Noon CT / 11am MT / 10am PT</p>
<p>Seminar Pricing: $129 (includes handout)</p>
<blockquote>
<p>Web sites and apps focusing on social interactions are growing like wildfire. MySpace, Facebook, and Craigslist all sit in the top twenty most used web sites in the world. What is the secret to their success? What can we learn from them to apply to our own designs?</p>
<p>To tackle these questions, Joshua Porter, UIE&rsquo;s Director of Web Development, has put together an information-packed presentation that delves into the common traits of these successful web sites: they all focus on Social Design, or design that focuses on the social lives of users.</p>
</blockquote>
<p>One way to keep up with educational opportunities is to check <a href="http://semcertification.wordpress.com/">SEO SEM Training &amp; Certification</a> and <a href="http://www.humanfactors.com/training/usability-training.asp">Human Factors International Training and Usability Courses</a>.</p>
<p><a href="http://cre8pc.com/blog/archives/236#respond">Comments</a></p>
</div>
<p>Tag: </p>
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		<title>Quick Ajax Training</title>
		<link>http://www.webpronews.com/quick-ajax-training-2007-03</link>
		<comments>http://www.webpronews.com/quick-ajax-training-2007-03#comments</comments>
		<pubDate>Fri, 02 Mar 2007 01:15:59 +0000</pubDate>
		<dc:creator>Dan Morrill</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[AJAX]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=35773</guid>
		<description><![CDATA[<p>TechNet Ajax web casts have a ton of Ajax related training videos that can help out security folks, and developer folks better yet, it's all free.</p><p>If you have never used or taken a TechNet web cast, and if you are interested in Ajax, and what Ajax can do for you, this is a great place to start to get your feet wet. The link is <a href="https://msevents.microsoft.com/CUI/SearchResults.aspx?culture=en-US&#38;evtTyp=0&#38;kwdAny=ajax">here.</a></p>]]></description>
			<content:encoded><![CDATA[<p>TechNet Ajax web casts have a ton of Ajax related training videos that can help out security folks, and developer folks better yet, it&#8217;s all free.</p>
<p>If you have never used or taken a TechNet web cast, and if you are interested in Ajax, and what Ajax can do for you, this is a great place to start to get your feet wet. The link is <a href="https://msevents.microsoft.com/CUI/SearchResults.aspx?culture=en-US&amp;evtTyp=0&amp;kwdAny=ajax">here.</a></p>
<p>Some are good high quality, some are just those things that people need ot know to get their feet wet. Overall though, if you have no money for training, download the web cast and sit back in the office while you do other things and keep the sound track going. The good part about TechNet web casts is that you can sometimes download them, and they have screen caps or live screens of the data that they are covering.</p>
<p>In going through the web site, there are some that will hang, but that could be my bandwidth this morning or something else. Usually restarting the web cast or starting from scratch again for the web cast clears the problem.</p>
<p>The ones that I like the best</p>
<p>The Billy Hoffman series of Ajax training. I am a fan of what Billy does, so having access to five hours of his knowledge is a good thing. The link for that is <a href="https://msevents.microsoft.com/CUI/SearchResults.aspx?culture=en-US&amp;evtTyp=0&amp;kwdAny=hoffman">here</a>. The &#8220;live from redmond&#8221; series really goes deep into ajax, ajax security, and how to approach some of the issues like cross site scripting and other problems that people who do web app security see on a semi-regular basis.</p>
<p>It is always interesting getting the &#8220;real deal&#8221; from someone like Hoffman, and actually listening to what he has to say about ajax and ajax security. Some of it we can disagree with, some of it we can&#8217;t, and its hard to disagree when you are seeing cross site or other security issues right there on the screen. That&#8217;s why the &#8220;Live from Redmond&#8221; Ajax Security series is so good. Its hard to ignore the examples.</p>
<p>Outside of that, the information is very good, and makes some great background information in Ajax, what the issues are, how to solve some of the issues, and steps that developers, QA, and security folks can take to make sure that their web apps are running the way they were intended to run.</p>
<p><a href="http://blogs.ittoolbox.com/security/dmorrill/archives/need-quick-ajax-training-14822#">Comments</a></p>
<p>Tag: </p>
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		<title>Small is the New Big in SEO Training</title>
		<link>http://www.webpronews.com/small-is-the-new-big-in-seo-training-2007-02</link>
		<comments>http://www.webpronews.com/small-is-the-new-big-in-seo-training-2007-02#comments</comments>
		<pubDate>Thu, 22 Feb 2007 03:05:09 +0000</pubDate>
		<dc:creator>Lee Odden</dc:creator>
				<category><![CDATA[Search]]></category>
		<category><![CDATA[Engine]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Seminar]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[SMX]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=35463</guid>
		<description><![CDATA[Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings <a target="_blank" href="http://www.highrankings.com/msp/">Search Engine Marketing seminar</a> for a few years now (disclosure: I am a  speaker for the Mpls event and my <a target="_blank" href="http://www.misukanisodden.com">PR agency</a> works with Jill) that is very hands on focused. The speakers all share a very similar philosophy about search marketing so there are not the mixed messages you get at larger events.]]></description>
			<content:encoded><![CDATA[<p>Have you noticed the number of regionalized or small scale search marketing conferences that are popping up?Jill Whalen has been running her High Rankings <a target="_blank" href="http://www.highrankings.com/msp/">Search Engine Marketing seminar</a> for a few years now (disclosure: I am a  speaker for the Mpls event and my <a target="_blank" href="http://www.misukanisodden.com">PR agency</a> works with Jill) that is very hands on focused. The speakers all share a very similar philosophy about search marketing so there are not the mixed messages you get at larger events.</p>
<p>Danny Sullivan has started his <a target="_blank" href="http://searchmarketingexpo.com/">SMX event</a> (is that name a subliminal play on Search Marketing Sex?) starting in Seattle this summer as well.</p>
<p>There&rsquo;s also <a target="_blank" href="http://www.eliteretreat.info/">Elite Retreat</a> with a $5,000 price tag that includes:  Guy Kawasaki, Aaron Wall, Lee Dodd, Darren Rowse, Jeremy Shoemaker, Kris Jones and Neil Patel. The marketing is getting slick on this one along with the all-star speaker lineup.</p>
<p>Today I read about <a target="_blank" href="http://www.seodays.com/">seodays</a> with <a target="_blank" href="http://www.davidnaylor.co.uk/archives/2007/02/20/daven-is-back-with-seodays/">Dave Naylor</a>, Greg Boser and Jennifer Slegg which is offering one day site reviews, 2 day seminars and customized seminars. It looks like the first one will be in London or maybe somewhere in Canada.</p>
<p>There are many other regional seminars, but recently there have been more high profile SES/Pubcon speakers getting into the game on a smaller scale.</p>
<p>Are these smaller conferences/seminars competition for SES and Pubcon? Yes and no.  SES runs multiple conferences world wide and I believe there will be just one Pubcon conference this year in Las Vegas. Bigger conferences are attractive to companies that want to send their people to a venue with a broader selection of topics and others enjoy them for networking and prospecting.</p>
<p>There&rsquo;s a tremendous demand for SEO/SEM education these days and staffing is an issue as well. Big conferences are useful the first 1-2 times, but after that, the information may seem redundant to more experienced search marketers. A smaller, more hands on event with legitimately top practitioners could be very appealing.</p>
<p>For conferences like SES and ad:tech, the speaker selection process is an interesting alchemy that uses a combination of  popularity/friends/expertise and I think many repeat attendees are tired of the sales pitches and lack of practical, hands on information. Plus there&rsquo;s no food in the morning! <img src="http://www.toprankblog.com/wp-includes/images/smilies/icon_smile.gif" alt=":)" class="wp-smiley" /> </p>
<p>You know what&rsquo;s coming next right?  A pitch for the Mpls seminar of course!!</p>
<p>Speaking of practical, hands on information, the early bird discount for the Minneapolis High Rankings Search Engine Marketing seminar ends tomorrow, 2/22/07 so get yourself registered. Be sure to <a target="_blank" href="http://www.highrankings.com/msp/">use the discount code</a> TOPRANK for another 25% off for Online Marketing Blog readers. That&rsquo;s about $900 for two days with some very talented SEO/PPC trainers, but only until tomorrow. After that the prices goes up.</p>
<p><a href="http://www.toprankblog.com/2007/02/seo-training-small-is-the-new-big/#respond">Comments</a>
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		<title>SEMPO Institute Live</title>
		<link>http://www.webpronews.com/sempo-institute-live-2007-01</link>
		<comments>http://www.webpronews.com/sempo-institute-live-2007-01#comments</comments>
		<pubDate>Tue, 23 Jan 2007 15:03:11 +0000</pubDate>
		<dc:creator>Manoj Jasra</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[analytics]]></category>
		<category><![CDATA[comments]]></category>
		<category><![CDATA[Live]]></category>
		<category><![CDATA[SEMPO]]></category>
		<category><![CDATA[Training]]></category>
		<category><![CDATA[Web]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=34663</guid>
		<description><![CDATA[Today Search Engine Marketing Professional Organization (<a href="http://www.sempo.org/learning_center/training" class="bluelink">SEMPO</a>) officially opened the doors to its very own SEM Training Institute.
]]></description>
			<content:encoded><![CDATA[<p>Today Search Engine Marketing Professional Organization (<a href="http://www.sempo.org/learning_center/training" class="bluelink">SEMPO</a>) officially opened the doors to its very own SEM Training Institute.</p>
<p><img src="http://images.ientrymail.com/webpronews/logo_sempo.gif" align="left"> There will be 2 comprehensive curriculums offered: entry level learning and advanced professional SEM Training.</p>
<p>Enrollment is now open at <a href="http://www.sempo.org/training" class="bluelink">www.sempo.org/training</a> on the SEMPO web site for the first course, &#8220;Fundamentals of Search Marketing,&#8221; which begins immediately. Fundamentals consists of 14 lessons intended to give the student a high level understanding of the essentials of Search Engine Marketing. Cost of the Fundamentals course is $499. Since it is distance learning, students can immediately begin their education after enrollment.</p>
<p><a href="http://www.blogger.com/comment.g?blogID=10729808&#038;postID=116957110889100217" class="bluelink">Comments</a></p>
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<p>Manoj has been working in the search engine marketing industry since 2002.  He started out as a software developer but now provides in-depth web site analysis using web analytics.</p>
<p>http://www.enquiro.com</p>
<p>Manoj is also the author of <a href="http://manojjasra.blogspot.com">Web Analytics World</a>. Web Analytics is an essential component in developing a successful<br />
online campaign. Help convert visitors into customers by understanding<br />
them.</p>
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		<title>On the Job Training for More Effective Managers</title>
		<link>http://www.webpronews.com/on-the-job-training-for-more-effective-managers-2007-01</link>
		<comments>http://www.webpronews.com/on-the-job-training-for-more-effective-managers-2007-01#comments</comments>
		<pubDate>Thu, 18 Jan 2007 17:29:26 +0000</pubDate>
		<dc:creator>Barbara Thorp</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[HR seminars]]></category>
		<category><![CDATA[Managers]]></category>
		<category><![CDATA[Training]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=34547</guid>
		<description><![CDATA[Every serious manager and supervisor knows HR seminars and trainings are not just perfect excuses for yet another powerpoint presentation and coffee-and-biscuit break.
]]></description>
			<content:encoded><![CDATA[<p>Every serious manager and supervisor knows HR seminars and trainings are not just perfect excuses for yet another powerpoint presentation and coffee-and-biscuit break.</p>
<p>These sessions are important precisely because of the ever-changing dynamics of the workplace. We need more of the fine stuff from the people we elect as supervisors and managers if our company is to achieve all its mission and vision statements. </p>
<p>Contrary to belief, HR trainings and seminars are not just mere sessions to be mindlessly attended and later added to one&#8217;s resume. Far from being a desirable extra, HR training is essential for any forward-thinking company that values its employees.</p>
<p>Oftentimes, managers, especially first-time managers, often lack the skills and problem-solving ability when workplace conflicts arise. They might haven&#8217;t adequately settled into their new position yet, (still fumbling around, so to speak). Which is why, aside from mentoring and sharpening manegerial skills, HR trainings help managers successfully ease into their new and more demanding job opportunities.</p>
<p>Some of the basic challenges of managers that need constant readdressing are:</p>
<p><b>Personnel concerns </b>Managers must be able to be balance making demands/expectations of their staff and interacting with them like an equal. Good HR training helps managers and would-be managers to handle the team so that each of them works to their full capacity.</p>
<p>A good teammate-manager relationship fosters not only good productivity, but more open and honest feedback among everyone as well. Good feedback encourages the staff and lets them know that they are making progress. At the same time, the staff must also feel free to air out their concerns or grievances.</p>
<p><b>Handling Job Applications </b>Managers need to be on the lookout for qualified candidates for new job positions in the company. With the right interviewing skill that balance respects and spontaenity, logic and creativity, managers can distinguish the most promising job applicant.</p>
<p><b>Communication</b> A key skill every supervisor and manager must develop is the ability to communicate effectively. It&#8217;s not enough that managers be great at oral and written communication skills, but they must also be good listeners as well.</p>
<p>Tag:   </p>
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<p>Need a breakthrough in your job vacancies? At OzFreeOnline job classifieds, get your job vacancies filled in no time! Free sign-up, <a href="http://jobs.ozfreeonline.com/">free job posting</a>, free browsing of resumes of the most brilliant minds in Oz today. Help us help you get the right mate for your team!</p>
<p>Barbara Thorp is an article contributor for <a href="http://jobs.ozfreeonline.com/">http://jobs.ozfreeonline.com</a></p>
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