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PubCon – Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.

Moderator:

  • Rand Fishkin

Speakers:

PubCon: Handling Digg Traffic
· 1

Sometimes it’s not so much that you’re handling traffic from Digg.com, it’s that the traffic is handling you. Crashed servers, slow-loading site, all that traffic and nobody clicking on ads can equal wasted time and money, but it doesn’t have to, as long as you know your visitors and how be ready for them.

McDonald’s Benefits From Monopoly Traffic

In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance.  But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.

Cyber Monday Traffic Up 26 Percent

U. S. traffic on Cyber Monday increased 26 percent compared to 2006, according to Hitwise. This is the third consecutive year there has been an increase on the Monday after Thanksgiving.

Traffic To Microsoft Increases (Slightly)

As a search competitor, Microsoft is pretty much a failure – both comScore and Hitwise saw a drop in its already-small market share during October.  The corporation is far from finished, however, and it seems that traffic to Microsoft’s many sites actually rose.

Wal-Mart Kicks Off “Cyber Week”
· 2

Compared to most retailers, Wal-Mart is really, really big.  So it only makes sense that the company is doing away with Cyber Monday, and is instead focusing on an entire “Cyber Week.”

Hitwise: Black Friday Traffic Up 145%

Below is a summary of key data points from Hitwise regarding Black Friday Traffic (week ending Nov 17th)

Internet Traffic Jam By 2010?

Whenever we discuss other countries’ faster Internet connections, there’s something of a “so what?” factor; after all, what we have now generally works well enough.  But a new study from Nemertes Research indicates that serious problems might emerge by 2010.

Larry Irving

First Comcast, Now Cox Busted ‘Managing’ Traffic

Comcast’s BitTorrent snafu set off another investigation of a cable provider and yielded similar results. This time it’s Cox’s interference with file-sharing service eDonkey setting Net Neutrality alarms.

Black Friday Site Traffic Increases 52%

Online traffic to Black Friday advertising websites is rising earlier in 2007 compared to 2006, Hitwise reported today. Online traffic to a custom category of Black Friday advertising websites increased 52 percent for the week ending Nov. 10, 2007 compared to Nov. 11, 2006.

NYTimes.com Traffic Booms After Dropping Select

One has to wonder what kind of traffic and ad revenue the New York Times gave up while its Times Select subscription model was in place.

Wal-Mart Leads Early Black Friday Traffic
· 6

The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Traffic To Apple Sites Up

The iPhone and Leopard have made it an exciting few months for Apple, and in terms of traffic, the company’s become quite busy, too – compared to the third quarter of last year, Apple’s site experienced an increase in visitors of about 18 percent.

Secret To Monetizing Your Site
· 5

So maybe you’re thinking to yourself; Hey, I need to start making some money online. Maybe you’re one of those that had that thought a while ago now… but aside from maybe the being online part

BlogWorld: Building Relationships with Bloggers

Building relationships with bloggers has been the hot topic of the last year, with an emphasis on the last couple of weeks – courtesy of Mr. Chris Anderson.

Dallas Cowboys Return Cowboys.com Domain Name

Last week I spoke about SEO, Search, and Domain Names at the TRAFFIC domain name conference, held in Hollywood, Florida.

SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Linkbait – Chumming for Traffic…

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

Social Networkers Love Their Leisure

Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.

TechMeme: It’s Not the Size of the Audience…

This isn’t a discussion that will necessarily have a neat conclusion – that’s sort of the nature of debate. But A-list bloggers dogpiled on the value, or lack there of, of headlining on TechMeme, and branched out to a more robust discussion about the value of quality (lesser, niche) traffic over the pounding servers get when headlining elsewhere.

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

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