traffic Articles

The Irony of Mahalo Traffic Growth

A couple of weeks ago, Heather Hopkins at Hitwise noted that the human-powered Mahalo search engine has been showing a very strong curve of increasing traffic:

comScore Discusses December Stats

Christmas is, generally speaking, all about traditions.  And some of comScore’s December 2007 data shows all the names you’d expect to see.  Other parts, however – such as the "Top 10 Gaining Properties by Percentage Change in Unique Visitors" – display some oddballs.

Two Percent Of UK Traffic Heads To Facebook

Due to the state of the American economy, we’re getting used to seeing "down" graphs.  Not everything would make a good left-to-right ski slope, however, and a representation of UK Internet traffic to Facebook would be absolutely terrible.

3 Times as Much Google Maps Traffic Coming from Google

The New York Times today reported on a recent Hitwise post by Heather Hopkins highlighting that Google was now sending about three times as many of their users over to Google Maps comparing a week ending January 6th with a yea

Starbucks And McDonald’s Traffic Trends

Odds are decent that you see at least one of these establishments every time you leave the house.  So Hitwise has pulled up some data and examined whether Starbucks or McDonald’s will win the high-priced coffee war.Starbucks And McDonald's Traffic Trends

The Improved Reality of Parked Domain Traffic

For years many of us in the advertiser camp have yelled about the fact that vendors like Google AdWords lump domain traffic in with "search" traffic without giving you much control over the situation.

A lot of this was justifiable yelling – but as with much about the content networks (and stuff that should be in the content network but was in the past classified as search), today’s reality seems to have improved.

Microsoft and Yahoo Marketing Issues

Microsoft is spending a lot of money creating useful tools for advertisers, and when you go to their tools page they list contextual ads for "all the data mining". If they would just let me know what that ad placement costs I am betting I would be willing to pay more than that thin arbitrage site pays. But I would pay much less than what it would be worth just to keep their tool pages clean so they can help build market adoption.

Google SERP Changes Result in Traffic Spikes
A huge number of webmasters are reporting a significant increase in traffic. Some even report the hike to be as big as double. All the masters who have been positively affected by the change are delighted.

This hike seems to follow a decrease in traffic by half around 20th December 2007.

In order to get the correct count some Webmasters have used the site: operator.

Kijiji Attempts to Take On Craigslist

The New York Times recently reported a story about Kijiji’s attempt to take on Craigslist. Though Kijiji has some decent traction globally, it had been an unknown in the US. Is that about to change?

Paying Writers Based on Traffic

It may be a new year, but we’re still talking (well, some of us are anyway) about an old issue: namely, the idea of paying writers based on the traffic they get.

The focus of the debate right now is Gawker, where Nick Denton has apparently started paying his bloggers based in part on how many views their posts get. This one has been around for awhile, but now it’s official thanks to a memo on (Gawker-owned) Valleywag.

UK Shoppers Get Busy On Boxing Day

The U.S. doesn’t even celebrate Boxing Day, but in the U.K., it’s quite a big deal; December 26th is often treated as a sort of second Christmas in terms of food-eating and gift-giving.  There are also huge sales, and Robin Goad reports that, as a result, Boxing Day was the U.K.’s busiest online shopping day in all of 2007.

Google Sending More Than Its Share Of Search Traffic

Some people want everyone to like them, and this, to be honest, can be a bit pathetic.  But businesses may need everyone (or at least a whole lot of folks) to like them, and so Rand Fishkin has addressed the issue of why Yahoo and MSN/Live don’t always send much traffic.

Google, Search Drives Health, Travel Traffic
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Websites in the health & medical and the travel categories received substantial traffic driven to them from search engines in November 2007.

Obama Leading Democrats In Internet Traffic
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If traffic is indication of how Americans feel about the Democratic candidates, then Barack Obama is the clear winner of the online heart.

PubCon – CSS and HTML Coding
CSS today is almost synonymous with Web 2.0. We have come a very long way from the days of simply tweaking your links to remove the underline.

Panelists will discuss the cut corners, the non-underlined links, the freaky mouse-overs, and other code beautification techniques. HTML, on the other hand, has moved closer towards XML and feeds. Our panelists will discuss how to update your code to match what is evolving on the web.

Online Video Traffic Drops 6 %

The top five online video sites switched their ranking order and site traffic in October, according to Compete.

Natural Search Traffic To Retailers Rises

Retailers have had higher growth rates for natural or unpaid search traffic, according to Netconcepts.

The company looked at programs of retailers using GravityStream, its natural search-advertising platform, and found an average of 14 percent week-to-week growth, compared to nine percent at this time in 2006.

PubCon – Monetizing Social Media Traffic
Social media traffic is decidedly different from search traffic, newsletter traffic, or general link traffic. Knowing how to capitalize on this potentially huge traffic influx is critical for social media players. This session will look at ways that social media outlets can be monetized.


  • Rand Fishkin


PubCon: Handling Digg Traffic
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Sometimes it’s not so much that you’re handling traffic from Digg.com, it’s that the traffic is handling you. Crashed servers, slow-loading site, all that traffic and nobody clicking on ads can equal wasted time and money, but it doesn’t have to, as long as you know your visitors and how be ready for them.

McDonald’s Benefits From Monopoly Traffic

In my mind, McDonald’s is a fast food joint; although I might have assumed a website existed, it was of no importance.  But traffic to that site has greatly increased in recent days, due (probably) to the annual Monopoly game.

Cyber Monday Traffic Up 26 Percent

U. S. traffic on Cyber Monday increased 26 percent compared to 2006, according to Hitwise. This is the third consecutive year there has been an increase on the Monday after Thanksgiving.

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