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Report: Gmail Now Bigger Than YouTube
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Social sites may be surpassing email in usage, but some fairly surprising data from Hitwise shows that visits to Gmail have surpassed visits to YouTube. The news comes at a time when Gmail can use some good news as complaints about downtime have recently mounted.

Social Networking Is Now More Popular Than Email

I’m sure I don’t have to tell you that social networking is popular. According to Nielsen Online, it’s become a whole lot more popular. From December 2007 to December 2008, social networks or blogs account for nearly 10% of all Internet time, and the “Member Communities” category of sites surpassed the email category in Internet popularity, measured by time on site.

Skittles Did Taste The Rainbow With Latest Marketing Campaign

Say what you want about the Skittles experiment with social media, the campaign was effective in increasing the rainbow candy’s web site presence.

’25 Things’ The Latest Trend On Facebook

Facebook’s popular “25 Things About Me” meme  has gone viral and has even hit mainstream media (it’s in Time Magazine!). And since you have to have a Facebook account to participate, this simple request has driven a lot of new signups and traffic to the site.

The Secret to Getting More Diggs?
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Every content site wants its stories to reach the front page of Digg. And why wouldn’t they? It can be a tremendous source of traffic. How do you do this though?

You encourage your users to Digg your content.

Twitter Hot in UK, Overshadowed by Plurk in Singapore
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Twitter has entered the top 100 most visited websites in the UK according to Hitwise. It came in at number 91 beating out Expedia UK, Gumtree, easyJet, Digital Spy, and Money Supermarket, which Hitwise research director Robin Goad refers to as "online heavyweights."

Twitter traffic has multiplied by 27 over the last year, and this is only the main site. It doesn’t take into account access via third party applications or mobile phones.

Twitter Traffic Increased 947% In 2008 (UK)

Many companies still see Twitter is a waste of time.

However the general public does not – they are flocking to use the site.  Traffic to  Twitter has increased ten-fold (947%) from January 2008 to mid-January 2009, making it one of the fastest-growing websites of the year, according to Hitwise UK.

What’s the Web Without Links?
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In an age where the web appears to be getting more and more open, with the rise of data portability and everybody sharing stuff with everybody else, it is fascinating to see that a newspaper publisher is suing another one that is linking to its content.

Google Improves Traffic Estimation with Ad Planner
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Google’s Inside AdWords Crew is talking about a new model for traffic estimation using Google Ad Planner. They say it will help reduce confusion around tracking the number of unique visors to your site.

So what does this entail exactly?
According to the Inside AdWords blog, they:

UK Twitter Traffic Increases by 974% in a Year

Traffic to the ever-popular Twitter has increased by 974% from the week ending January 19th 2008 to the week ending January 17th 2009. That’s a pretty dramatic increase.

This data comes from Hitwise, who reported the other day that Twitter traffic had surpassed that of Digg, a concept that some found hard to believe. Twitter’s growth in general, is not so surprising, considering the non-stop talking about the service in recent memory.

Twitter Passes Digg In Page Traffic
Check out the latest blog post over at the Hitwise blog which details Twitter catching up to Digg in terms of total visits.

Nielsen Looks at Traffic to Medical Sites
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People often turn to the Internet for information about illnesses and treatments. Many put off going to the doctor as long as possible just because they don’t find it enjoyable. Many others simply can’t afford to go to the doctor because of a lack of health insurance or plans that still end up costing them too much in co-pays anyway.

Nielsen Looks at Online Retail Category Performance
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Nielsen is sharing some interesting data today regarding online retail web traffic during the holiday season. This data shows that both Black Friday and Cyber Monday traffic were up by 10% each when compared to last year.

eBay Traffic Stats In Near Freefall
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Remember the dive-bombing plane sound we’d make as little kids?  "Neeeerrrrowwww."  That same noise is perhaps the most succinct way of describing what’s happening to traffic-related eBay statistics.

Digg’s Record Election Day Exposes Holes

As you may have read, Yahoo News was the number one site for traffic the night of the U.S. Presidential election. While they may have had the most traffic of anybody on the web, they were certainly not the only ones to experience record numbers. Digg, for example received the most traffic in the site’s history.. Unfortunately for some users, this led to problems using it.

AOL Still Reaching Record Numbers

AOLYou would think that the growth of broadband usage would take away from AOL’s business. That and the fact that they’ve been closing down services like mad.  Despite these things, AOL has managed to hit an all time high when it comes to traffic numbers, and has experienced year-over-year growth for unique visitors for the 21st month in a row.

The following AOL sites reached all-time high page view numbers in October:

Election Drove Record Internet Traffic
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The Internet didn’t break yesterday, and if there was ever a day for that to happen it was Election Day 2008 in America. Akamai’s Net Usage Index for News recorded the highest number of website visitors per minute in history, placing Barack Obama’s historic win at the top at the chart.

Yahoo Gets Boost In Traffic From Election

Yesterday the New York Times spoke of the ‘success’ of Yahoo during this election marathon that is thankfully winding up (I hope) in the next 48 hours. This election process has been a boon for news sites and the equivalent of a ‘millstone around the neck’ for people like me. How much more can one say or do or think or accuse or lie or point fingers about at this point?

Money Spending Down, News Interest Up
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Visits to places where one can spend money are down or flat compared to this time last year, according to Hitwise. News, however, is hot.

Yahoo! Rolls Out Search Index Update

Yahoo! SearchA lot of people seem to be seeing an increase in traffic coming from Yahoo! if this thread at WebmasterWorld is any indication. Some credit this to a September update to Yahoo!’s Search Index, and sure enough, today Yahoo! announced just that. Sharad Verma at the Yahoo! Search Blog says:

Health, Travel Sites Dependent On Google Traffic
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Searchers swimming downstream on the currents of the Internet, via the queries they make on Google, fuel significant percentages of some industry verticals.

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