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Where the Traffic Went in August

comScore Media Metrix released its top 50 web properties list for August this week, and found that educational sites and humor sites were quite popular for the month. Home sites also saw some significant gains.

UK News Sites Getting Big Traffic from US
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British news sites are starting to see a lot more traffic from the US. UK Internet visits to News and Media websites grew by 8% last year according to Hitwise, and US Internet visits to UK News and Media sites have gone up by 54%.

Football, News, and School Drew Big Web Traffic in August

Compete has released the Compete 250 for the month of August. This is the firm’s monthly ranking of the top 250 trafficked Web sites. The categories that stood out the most during the month were Back to School shopping, Football and news searches for pubs like TheStreet.com and Businessweek.

Key Findings include:

Data Suggests the ‘Connect Program’ was the Reason Behind Facebook’s Surge

In case you missed it, Facebook is pretty popular. As of June 2008, they’d beat MySpace in terms of total unique visitors worldwide (ballooning to twice as many uniques as MySpace in January 2009)—and even in the US, one of the few Facebook-is-#2 holdouts, Facebook has caught up to MySpace.

Facebook in the News for Several Reasons

As you may know, Facebook surpassed MySpace in traffic a while back. New data from Hitwise indicates that the launch of Facebook Connect likely played a major role in this.

The following graph shows a major increase in market share of social networking visits starting with the time when Facebook Connect was launched:

Blogs Can Still Drive Big Traffic
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You would almost think blogging was dead, the way headlines are dominated by Twitter, Facebook, and social media in general. I’ve always considered blogging to be a part of social media anyway, as the commenting factor lends to engagement between author and user.

Twitter Is Ahead Of MySpace In The UK

Twitter, media sweetheart and microblogging service extraordinaire, has another coup to add to its list: they’ve now beat out MySpace in terms of most visits in the UK.

Google Wants Your Location for Live Traffic Reports
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Google is expanding its traffic layers in Google Maps. They’re now showing traffic conditions on arterial roads in selected cities, but is working on doing this to cover all U.S. highways and arterials when data is available.

The Top 50 Websites in the US
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Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. In its latest report, Compete found that the top performers for July fell into four main categories: auto manufacturers that were part of the "Cash for Clunkers" deal, summer blockbuster movie sites, back-to-school shopping sites and social media news aggregates (like Digg or Tweetmeme).

Twitter Cracks comScore Top 50 Web Properties
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comScore Media Metrix released its top 50 web properties for the month of June. It’s no surprise that Google sites remain on top with Yahoo and Microsoft in the second and third positions respectively.

Facebook has moved up 2 positions to number 6 though, giving the social network its highest ranking to date. Twitter actually just made its first appearance on the list, coming in at number 46 with 20.1 million visitors.

Digg Sets Record Straight on DiggBar URLs
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There has been a lot of talk about the DiggBar and its handling of URLs this week, after the company implemented some changes in its service. To clear the air, Digg has addressed the situation.

Digg CEO Jay Adelson issued the following statement on Digg the Blog:

Is eBay in Trouble?
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eBay’s traffic appears to be on the way down. This doesn’t come as a huge surprise if you pay attention to the commentary on message boards and comment sections on eBay articles.

StumbleUpon Can Get You Big Traffic and Lots of Links
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Facebook and Twitter have both been proven to be valuable sources of traffic to many sites, but another potential source that you might be overlooking is StumbleUpon. It is true that in the past, StumbleUpon has been presented as a traffic tool, but the results weren’t always what webmasters and marketers had hoped for.

You May Be Getting More Twitter Traffic Than You Realize
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As you may know, the SMX Advanced event in Seattle took place recently, and interestingly enough, two of the hottest topics frequently discussed were not Google-related (not that Google was discussed frequently too). Odd for a search marketing event isn’t it?

Mike McDonald of WebProNews discussed these hot topics – Bing and Twitter search with one of the biggest names in the industry – Danny Sullivan.

StumbleUpon Jumps on the URL-Shortener Bandwagon
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StumleUpon announced today that it has launched a new URL-shortening service called Su.pr. The twist, however, is that this one is designed to help content creators actually increase their traffic with it. According to StumbleUpon, this is the first such service that does this.

 

eBay Competitor Bonanzle Continues Big-Time Growth
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Back in February, WebProNews posted a couple stories about a competitor to eBay that you may or may not have heard of. It’s called Bonanzle, and it’s been growing remarkably all year.

When we first looked at Bonanzle, we found out that it had been voted the best eBay alternative, and that the site had reached a million listings in six months. In December, the site was quoted as having 170,000 unique visitors.

Understanding How Competitors Are Driving and Engaging Traffic
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Last month Compete.com launched with a new look. WebProNews had a few words with Compete’s Director of Market Development, Aaron Prebluda who talked a little bit about the new design. Have you used Compete since its relaunch? What do you think about it? Share your thoughts.

Compete Looks at Homepage vs Domain Visits for Top Sites
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Compete has shared some interesting data looking at homepage visitors at the top publisher sites. Here is the top 12 in terms of domain visitors. Look at how the homepage visitors compare to the percentage of site visitors who visit the homepage.

Paid Search Down, Social Media Up in the UK
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Research from Hitwise indicates that online retailers in the UK are seeing less traffic from paid search efforts and more from social networks. Paid search traffic has fallen over the last year – the percentage of all UK Internet visits to online retailers dropped from 10.1% in March ’08 to 8.9% in March ’09 according to Hitwise’s Robin Goad.

Digg Tries to Put DiggBar Controversy to Bed
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Update: Digg’s proposed changes to the DiggBar are now live.

Original Article: Digg made an announcement today regarding the controversial DiggBar, which some people have embraced enthusiastically, while others have shaken their fists at.

Digg Speaks About DiggBar and Your Traffic
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Last week, Digg released the DiggBar, a toolbar that sits at the top of your browser as you view content from Digg. It frames the content not only with the bar itself, but with a custom Digg URL. The following clip demonstrates what it does if you have not encountered it yet.