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Facebook Social Plugins on 100,000 Sites Since Launch

Facebook launched its new social plug-ins at its F8 developer conference last month, as part of the company’s Open Graph initiative. It was no surprise that so many sites rushed to implement them.

"It’s only been two and a half weeks since f8 and in that time more than 100,000 sites have tapped into the social graph by implementing Facebook’s social plugins," a representative for Facebook tells WebProNews.

Why Facebook’s News is Great News for Your Site’s Traffic
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Facebook gave the web a lot to chew on with the announcements it made at its F8 developer conference this week. Essentially, it comes down to Facebook consuming/connecting more of the web. For more about the announcements, read this. Now it’s time to think about what it all means for businesses, and fortunately, it probably means good things.

LinkedIn Has New Ways to Drive Targeted Traffic to Your Site
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When you think about traffic-driving social networks, LinkedIn may not be the first thing that comes to your mind, and truth be told, there’s a good chance it will not drive the kind of traffic Twitter or Facebook will for your site. However, some sites have found it to be a quite valuable traffic tool, and the company seems to want to further cement its status as such.

Do you get substantial traffic from LinkedIn? Let us know.

StumbleUpon Claims to Be #1 Social Media Traffic Source for U.S.
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StumbleUpon broke away from eBay a little over a year ago, and went back out on its own. The company has shared an interesting list of stats about StumbleUpon use since then.

New Digg Buttons Keep Traffic With Publishers
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Digg has launched some new Digg Buttons and a widget generator for publishers, which the company refers to as updated tools to improve speed, usability and flexibility of integrations for publishers. A representative for Digg tells WebProNews the updated tools are "one of the many steps we’re taking in advance of the official release of the new version of Digg to make the user experience more inviting and the publisher experience more customized and measurable."

The new version of Digg was recently unveiled at SXSW.

LinkedIn Can Be One of Your Most Valuable Traffic Sources
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LinkedIn is often discussed as a powerful social networking tool, particularly for business professionals, employers, and jobseekers. What is not discussed as frequently is the site’s ability to simply drive traffic to your site. We talked to entrepreneur Lewis Howes (who claims that LinkedIn is one of the top traffic sources to his blogs) about how powerful LinkedIn can be for driving traffic.

Driving Traffic with MapQuest and its New Search Engine
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Local business search is becoming more of an area of great focus by search providers as time goes on. Google, especially, has been working overtime on providing new features that can help users find local businesses of interest. AOL’s MapQuest has been working on improving its own business search functionality, which we talked to the company a little about.

Reasons to Have a Facebook Page and Ways to Make it Better
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I don’t have to tell you that Facebook can be a tremendous source of web traffic. There’s a good chance that most of the people you know are on it, and the ones who aren’t may be eventually. The social network is consuming more and more of people’s time, and thanks to mobile devices, it is always accessible. If you don’t have a Facebook Page, you may be missing out on not only traffic to your site, but a chance to engage with customers and ultimately help your brand’s reputation.

Use QR Code to Increase Traffic and Sales
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QR (or Quick Response) code is not a new technology. Actually it’s been around for sixteen years or so, but the ever-increasing popularity of smartphones and their support of QR-code-reading apps is making use of the codes more popular than ever. It’s a very easy way to attract the attention of a potential customer with a scannable (often curiosity-inducing) link to your website or latest promotion. There’s something about a QR code that makes smartphone users want to scan them.

Using Facebook Traffic to Drive Brand Loyalty
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WebProNews recently covered a study from Chitika, which found that Facebook was the most valuable social media tool for driving repeat readers to content sites. The study was based on 33 million unique users across Chitika’s publisher network in September. It compared the number of visitors coming from major traffic sources Digg, Facebook, Google, Yahoo, Bing, and Twitter, to the number of times those visitors came back to the referred site.

The Top 50 Sites in the US (as of November)
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Compete puts together a monthly ranking of the top 250 Web sites in the US, based on unique visitors, and breaks up the data by relevant categories and behavioral segments. The firm is sharing the top 50.

You May Get More Traffic from Twitter Than You Realize
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If you use Twitter or create content, you have probably figured out by now that it can be a great tool for driving traffic to your site. There are measures you can take to expand this if your content is not bringing in the Twitter traffic on its own.

Is Twitter a significant traffic source for your site? Comment here.

Traffic and Time Spent on Black Friday Sites Increase Rapidly

New research from Nielsen finds that during the last weeks of October and the early weeks of November, the number of unique visitors to the top websites offering previews of Black Friday deals (like bfads.net for example), has been increasing rapidly. No surprise there.

Week-over-week, however, traffic to these sites has increased by as much as 87%, from 3.8 million unique visitors during the week ending November 8, to 7 million during the week ending November 15.

The Traffic News Corp. Would Lose Without Google
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As you may know, Rupert Murdoch, Chairman and CEO of News Corp., is saying he may block search engines from accessing the organization’s content. He expressed this notion in a recent interview.

If Murdoch were to act upon this, it would mean theoretically that you would no longer be able to find Wall Street Journal, New York Post, etc. content on Google. Of course that would be in a world where scraped content isn’t frequently crawled by search engines.

New Google Labs: Related Links and Script Converter

Google has released a couple of new Labs projects. The first one is called Script converter, and the second one is called Related Links.

The Script Converter Lab lets users read the text of any script in the supported languages, which currently consist of:

- Hindi
- Bengali
- English
- Gujarati
- Kannada
- Malayalam
- Marathi
- Nepali
- Tamil
- Telugu

All you have to do is enter text or a web address in the box, select the language you want to read it in, and press convert.

Amazon and Walmart Engage in Price War Over Holiday Book Shoppers

Amazon and Walmart have been engaged in an online price war over holiday sales of bargain books. The whole thing began when Walmart announced that it would let customers preorder 10 of the most highly anticipated upcoming books for as little as $10 each. In a matter of hours, Amazon matched the price for all of the same books. Walmart then dropped the price to $9. Then Amazon did the same.

What Twitterers Want: News
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Twitter can be a lot of things for a lot of different people. However, according to online ad network Chitika, more of them want news than anything else. Chitika released results from a study of its users, looking at what Twitter users want.

Chitika categorized the sites that get the most links from Twitter. Here’s how it shakes out by genre according to the ad network:

The Most Loyal Traffic Comes from Facebook
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There’s no question that search engines can be a tremendous source of traffic. Social networks are also proving to be big traffic generators for a lot of content producers, and Twitter is one of the big ones.

However, it is Facebook and Digg that are driving the most repeat readers according to a study conducted by online ad network Chitika. Traffic is great, but traffic that returns is even better.

An Equation for Getting More Traffic from Twitter
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Back in June, Hubspot shared data, which indicated that about one and a half percent of all tweets were retweets. I’d be surprised if that number hasn’t increased in the last few months. More people are adopting Twitter and becoming familiar with the Twitter culture. More tools have come out, which cater to the easy re-tweet. More sites have adopted retweet buttons, such as the one from Tweetmeme. I seriously doubt people are retweeting less.

Photo Inclusion Can Bring in Traffic
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Hitwise has released some interesting data regarding photo-searching habits. The concept was conceived of as the firm noticed the popularity of the search "great north run photos".

"This made me curious about the popularity of searches for photos related to big events and news stories," says Hitwise’s Robin Goad.

Twitter Traffic Slows as Money Increases
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You might say Twitter is "in the money." As WebProNews previously reported, Twitter has been raising funds at a $1 billion valuation. Twitter CEO Evan Williams wrote on the Twitter Blog today:

There’s a lot of talk today about our financing. Yesterday we closed a significant round of funding with a group of investment firms that we’re excited to publicly thank: Insight Venture Partners, T. Rowe Price, Institutional Venture Partners, Spark Capital, Benchmark Capital, and Morgan Stanley.