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SMX Rewind

So much covered, seen and happened in just two days. From FaceBook to Wikipedia and everything about social media in between. Finally, we wind up and take a dekko at all that we and everyone else from the SEM community have covered:

SMX: Linkbait – Chumming for Traffic…

Attracting visitors on social media sites involves using the right bait — linkbait. Compelling content is best. Added benefit: it appeals to bloggers too. Do it right and they’ll link to you, enhancing the prominence of your brand and driving traffic to your site. This session explains linkbaiting and provides examples and ideas to help you craft your own bait.

Social Networkers Love Their Leisure

Though many think of Facebook and other social networking sites as destinations for people who find pizza and beer a frequent financial challenge, these users have been hitting various leisure-oriented retail sites in droves.

TechMeme: It’s Not the Size of the Audience…

This isn’t a discussion that will necessarily have a neat conclusion – that’s sort of the nature of debate. But A-list bloggers dogpiled on the value, or lack there of, of headlining on TechMeme, and branched out to a more robust discussion about the value of quality (lesser, niche) traffic over the pounding servers get when headlining elsewhere.

Yahoo Enhances Ad Traffic Quality

A new option for Yahoo’s advertisers allows them to have better control of where their ads appear on Yahoo’s Publishing Network.

Building Your Attention, Traffic, Trust, & Subscriber Base

Some Things Only Spread Because Who is Behind Them

I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.

Use Images & Drive Traffic
Jennifer Laycock writes a great article on how using images can boost traffic.

Led Zeppelin, iPhone Influence Search Traffic

The return of Led Zeppelin is a great thing, and it’s generated a lot of search traffic.  In terms of the benefit to one company, though, an announcement related to the iPhone’s UK release did much more good.

Presidential Candidate Thompson Draws Traffic
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Newly declared Republican presidential candidate Fred Thompson had more visitors to his Web site than any of the other candidates according to Hitwise for the week ending September 8, 2007.

WikiAnswers Sees Jump In Traffic

The Answers Corporation, creator of Answers.com, announced today that metrics for its WikiAnswers site have improved by 50 percent since the end of June 2007.

Facebook Public Profile Resources
Yesterday’s news of the day was the buzz surrounding Facebook making profiles public to the major search engines. We did predict this enhancement by Facebook earlier this summer when Rumors of Google purchasing Facebook were flying around. Here’s the official word from Facebook:

Starting today, we are making limited public search listings available to

Soccer Site Scores Traffic With Beckham

The official U.S. Major League Soccer Web site, mlsnet.com had over one million unique visitors in July 2007 according to comScore.

10 Ways To Optimize Your Blog
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There’s a lot of blogs out there – a lot – so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

Unified Communications Bring Network Traffic

Seventy-five percent of companies estimate that a quarter of their network traffic over the last three months consisted of unified communications-related applications (VoIP, unified messaging, instant messaging), according to a survey from Network General Corporation.

SES – Search Engines on Click Fraud
In this session, search engines discuss how they deal with click fraud concerns.

Google Earth Gains Live Traffic Info
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We’re still waiting to see this feature spread to more cities, but in the meantime, it’s spread to another program.  Now users of Google Earth can see the same real time traffic info that was once available only in Google Maps.

Recall-Related Search Traffic Hits Mattel.com

Ah, traffic – almost every site wants more of it, unless, of course, the traffic consists of angry or concerned ex-customers.  Data from Hitwise reveals that Mattel’s official site received quite a few visits following a toy recall.

SES – Domaining & Address Bar-Driven Traffic Session
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Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they’ll get to a relevant site. More and more, domainers are ensuring they don’t draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.

SES: Let The Domain Drive

Domainers have been enjoying some additional attention these days, and that extends to a session at SES San Jose 2007 where they discussed tips and the power of the domain address bar.

Google Opens Traffic Quality Center

Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.

Yahoo Opens Traffic Quality Center

Click fraud and its related issues form the focal point for a newly-opened point of reference at Yahoo Search Marketing.

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