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Building Your Attention, Traffic, Trust, & Subscriber Base

Some Things Only Spread Because Who is Behind Them

I recently created an Internet marketing mind map and published it on my tools subdomain with a link to it from tools.seobook.com, but nobody mentioned it. A few days later I blogged about it on SeoBook.com and dozens of webmasters linked to it. Same publisher, same content, drastically different results…because one channel has attention while the other does not.

Use Images & Drive Traffic
Jennifer Laycock writes a great article on how using images can boost traffic.

Led Zeppelin, iPhone Influence Search Traffic

The return of Led Zeppelin is a great thing, and it’s generated a lot of search traffic.  In terms of the benefit to one company, though, an announcement related to the iPhone’s UK release did much more good.

Presidential Candidate Thompson Draws Traffic
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Newly declared Republican presidential candidate Fred Thompson had more visitors to his Web site than any of the other candidates according to Hitwise for the week ending September 8, 2007.

WikiAnswers Sees Jump In Traffic

The Answers Corporation, creator of Answers.com, announced today that metrics for its WikiAnswers site have improved by 50 percent since the end of June 2007.

Facebook Public Profile Resources
Yesterday’s news of the day was the buzz surrounding Facebook making profiles public to the major search engines. We did predict this enhancement by Facebook earlier this summer when Rumors of Google purchasing Facebook were flying around. Here’s the official word from Facebook:

Starting today, we are making limited public search listings available to

Soccer Site Scores Traffic With Beckham

The official U.S. Major League Soccer Web site, mlsnet.com had over one million unique visitors in July 2007 according to comScore.

10 Ways To Optimize Your Blog
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There’s a lot of blogs out there – a lot – so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

Unified Communications Bring Network Traffic

Seventy-five percent of companies estimate that a quarter of their network traffic over the last three months consisted of unified communications-related applications (VoIP, unified messaging, instant messaging), according to a survey from Network General Corporation.

SES – Search Engines on Click Fraud
In this session, search engines discuss how they deal with click fraud concerns.

Google Earth Gains Live Traffic Info
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We’re still waiting to see this feature spread to more cities, but in the meantime, it’s spread to another program.  Now users of Google Earth can see the same real time traffic info that was once available only in Google Maps.

Recall-Related Search Traffic Hits Mattel.com

Ah, traffic – almost every site wants more of it, unless, of course, the traffic consists of angry or concerned ex-customers.  Data from Hitwise reveals that Mattel’s official site received quite a few visits following a toy recall.

SES – Domaining & Address Bar-Driven Traffic Session
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Plenty of people are searching for things by typing in words into their address bars, slapping on a .com and figuring they’ll get to a relevant site. More and more, domainers are ensuring they don’t draw a blank. Domainers purchase popular generic domain names and populate the sites with ads from the major search networks. Learn how the business is growing, how it can deliver relevant traffic to advertisers, as well as issues with typo domains and opt-out issues.

SES: Let The Domain Drive

Domainers have been enjoying some additional attention these days, and that extends to a session at SES San Jose 2007 where they discussed tips and the power of the domain address bar.

Google Opens Traffic Quality Center

Google’s debut of the Ad Traffic Quality Resource Center closely follows the arrival of a similar service from Yahoo.

Yahoo Opens Traffic Quality Center

Click fraud and its related issues form the focal point for a newly-opened point of reference at Yahoo Search Marketing.

Google Seeks Edge In Voice Traffic Talks

As part of Google’s ongoing efforts to broaden its network, the company has been actively seeking strategic negotiators for submarine networks, and for IP transit services.

Google Tweak Decimates Answers.com’s Traffic
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A small tweak here . . . and a 28 percent plummet there.  Yeah, that’s right – Google adjusted its algorithm, and according to Answers.com itself, traffic to the Answers “information portal” has dropped dramatically as a result.

Google Maps Adapts To Rush Hour Traffic

Online mapping services are great, but they still have various faults and quirks – an over-reliance on u-turns, a tendency to place buildings on the wrong side of the street, and so on.  Now Google is trying to address one issue by making its drivetime estimates more accurate.

Engagement Leads To Record News Site Traffic

For news publishers, more is better, especially in an era of declining print. Lately, more users are reading more news, spending more time on news sites, and visiting more frequently.

Google Directs Traffic To Amazon UK

Amazon UK is a giant in its own right, but it turns out that the retailer owes a good portion of its traffic (around 25 percent) to Google.  And with one good deed deserving another, Amazon sends around ten percent of its visitors straight back to the search engine.

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