All Posts Tagged Tag: ‘Trademark’
Susan Kuchinskas has an update on the trademark infringement suit against Google by American Blind & Wallpaper Factory.
The BBC News UK edition reports that Google has lost their trademark infringement case appeal.
File this under “I didn’t know that, but didn’t really care anyway”. The Industry Standard looks at a trademark application, that Google let die …
In what may be a response to Google allowing bidding on trademarked keywords, or merely for the purposes of preserving their trademark, Overstock.com has sent an email to their affiliates demanding that they stop bidding on Overstock’s trademarked keywords.
Ever since Google and Overture have allowed competitors to bid on trademarked keywords, legal trouble have not been far behind them. Google is facing lawsuits in Europe and the US because of its trademark policy. Add auto insurance company Geico to the list of companies that have filed suit for improper trademark use.
As pointed out by Aaron Wall over at SearchEngineJournal.com, Google is changing their approach in their handling of trademarked keywords for their AdWords program. Before, companies were not allowed to bid on keywords that were trademarked by other companies, like the “Just Do It” phrase by Nike.
“… I’d like to register my business name with the proper town authorities as a sole proprietorship. To protect myself and my business name from being copied and altered, do I have to register any and all variations of the name? And is this done separately or is it done under the one application? … Is this what I need to do in order to stop anyone from using a variation of my business name? And can my business name be trademarked along with its variations?”