WebProNews

TradeDoubler Tosses $115 Million At IMW Group

While our American readers may not recognize the name, folks in Britain should know The Search Works (“the UK’s largest search engine marketing company”).  The Search Works, along with The Technology Works, is owned by The IMW Group, and thanks to a new acquisition, The IMW Group is now owned by TradeDoubler.

AOL Looks to Acquire TradeDoubler

Early Monday, Time Warner announced plans to purchase TradeDoubler, a European provider of online marketing and sales services. The deal, which has yet to be finalized, is reported to cost the company around $900 million.