All Posts Tagged Tag: ‘Tracking’
If you use Overture (which is owned by Yahoo) for your Pay Per Click Advertising, you might be interested in another powerful service they offer called “Marketing Console.” It allows advertisers to measure the performance of all marketing campaigns, no matter what type of online advertising that is being utilized.
The Cost of SEO
Even more costly than the time performing SEO is the time it takes to learn how to do it correctly. Many people want to sell you things for $10 or $20 which have no intrinsic value. Most of the best SEO tools do not even cost 1 cent.
Some commercial Web services software provides sophisticated Web services accounting features, recording details of Web services transactions recognized on the wire. But sometimes developers need accounting that is more modular, much more basic, and available on a shoestring. This article explains how to use advanced function composition tasks to add basic Web services monitoring capabilities.
Creating an effective sales letter page is an essential part of your online success. However, unless you’re testing and tracking each critical element in your sales content and your sales process, you may be losing a great deal of time and money.
Many companies acknowledge the importance of brands as assets that hold leverageable value and can build and sustain competitive advantage. But in the current challenging economic environment, investments require careful consideration – and measurable proof of return. If brands are to be considered assets, they should be held to the same standards of performance and measurements as other assets, such as real estate or financial investments.
Reader question: “I have placed photos and links to my books (on my web site) in my newsletter. Thanks to the tracking information I receive, I can tell who has clicked through to view the books. I was thinking that maybe in a month or so, I should send these few folks an email offering 20% off my books. Not mentioning that I know they clicked through, of course.”
You probably get gobs of reports on web site traffic but don’t really do much with them other than track page views and visitors. Increasing your traffic using ads, search optimization, and pay-per-click won’t do you much good if visitors don’t do something once they get to your web site.
Email marketing has become a favored method of reaching consumers among U.S. businesses. In a survey by the Direct Marketing Association, two-thirds of companies say their sales increased in 2001 because of email marketing, and sixty-three percent credit email as the most effective way to retain customers.
It is crucial for every marketer to accurately track his advertising results. In the direct marketing industry, marketers track the responses to their direct mail pieces so that they know which ads work, which headlines are winners and which products sell.
ClearCommerce Corporation, a provider of payment processing and fraud protection software for e-commerce, studied 1,100 of its best online merchants to get a better understanding of online fraud. In doing so, they analyzed 6 million transactions from 40,000 customers who were collectively doing business with the company’s merchants.
For e-commerce sites, it is very important to track and improve conversion ratios. And, in Turning Visits Into Action, many conversion ratio improvement tactics and techniques are explained in detail. But for some e-commerce sites, conversion rates need to be tracked one page at a time.
A lot has already been written about writing attention grabbing, interest generating advertisements. However as editor of a `free ad` newsletter, I regularly receive tons of `no pull` ads. Due to the critical nature of this issue, I will walk you through the ad writing and tracking short cuts once more: