• Advanced B2B Search Marketing – Jessica
• Identify, Analyze, Act: SEM by the Numbers – Thomas
• What’s New with Google Analytics and Website Optimizer? – Ashley
• Global Search for the B2B SEM – Jessica
• 5 Things No One Will Tell You About SEM – Dana
• Search Advertising 101 – Dana
• 7 Proven Ways to Get Your Website on Page 1 Organically & Then Convert – Thomas
• Landing Page Testing & Tuning – Ashley
• Keynote with Microsoft’s Satya Nadella – Jessica
• SES San Jose Expo Hall Photos – Dana
• Measuring Success in a 2.0 World – Dana
• Internet Marketing Conference Tips: Danny Sullivan Third Door Media Lee
• Internet Marketing Conference Tips: Robert Scoble FastCompany.TV – Lee

Watch for even more in depth session coverage tomorrow on day 3 of SES San Jose. It’s so good, it’s like you’re here in person! Except you’re not.

Next up is the Google Dance!

Comments

Over the past 3 years we’ve been focused on search marketing conferences but have expanded more into

direct marketing, interactive and PR. We’ll continue that trend the rest of this year but with more conferences outside of search as our online

marketing agency evolves.

Conferences that I’m attending in the coming months include:

• May: ACCM in Florida
• Jun: PRSA Digital Impact in NYC
• Jul: ad:tech in Chicago
• Aug: Search Engine Strategies in San Jose
• Sep: Blogworld Expo in Las Vegas
• Oct: DMA08 in Vegas
• Oct PRSA International Conference in Detroit
• Nov: Pubcon in Vegas

Personally, I try my best to limit conferences to one per month and those I am speaking at. The above list is not comprehensive for the TopRank team of course, since we do typically blog most SES and SMX conferences. We’ll definitely be at SMX Advanced this year as well as SES Chicago in December. It just won’t be me that attends. There are several other events that I may attend or speak at, I’m just not confirmed that far out.

There are many other great conferences with programming that touches on search, social, interactive and PR the rest of this year. What conferences are you attending in the coming months and remainder of 2008?

Comments

Leveraging the social behaviors and technology of social news and bookmarking sites can be very effective as an active content promotion strategy.

For web sites with abundant content, adding such bookmark invitations to web pages and other media can form a productive passive bookmarking strategy by leveraging the volume of traffic and points of contact. The momentum of thousands of web pages on the web, each with an invitation to save and share, can drive traffic and links 24/7.

For more aggressive online marketers, waiting for visitors to find your content and then decide to bookmark isn’t enough. Building up profiles and networks of friends to introduce and share content with can drive great traffic that folds well with an active bookmarking strategy. Creating content and then purposefully sharing and promoting it with likeminded networks provides value to the community and also enhances content distribution.

However, with so many different bookmarking services it can be a pain to manage with spreadsheets and browser based favorites. Here are a few services that make the chore of social bookmark submissions a lot easier.

SocialPoster.com, provides a bookmarklet that makes it very easy to submit social news and bookmark submissions to a variety of services. You can segment them by the most popular services, by industry or just focus on Pligg powered sites. You can also use a frames option that makes it very handy and even quicker while still making each submission unique.

The folks at Squareoak have recently launched a similar service called Post Toaster that provides a simple, one page interface to a variety of social bookmarking services. You can sort here as well by services that bookmark, news and those that “do follow”. A good thing to know for SEO purposes.

Here are a few additional social bookmark tools and resources worth mentioning:

• Social Marker is a basic tool for 31 services
• 3spots offers a huge list of social bookmarking tools
• Robin Good offers a great explanation of where social bookmarking falls in the context of web content organization, which can be very useful knowledge for marketing
• Introduction to Social Bookmarking (My SES NYC 2007 presentation)
• Social Bookmarking and SEO (One of my DMA07 presentations during a post conference seminar with Joseph Jaffee on social media)

What social bookmarking tools do you use? Please share in the comments.

Comments