Top Model

Mobile Avatars & Multimedia Brand Marketing

By Joe Lewis - Fri, 12/08/2006 - 12:31pm.

CBS Interactive, along with Artificial Life, Inc., have announced the launch of an avatar-based mobile game based on the "America's Next Top Model" reality television show. This is the first in a coming trend of TV crossover campaigns aimed at mobile consumers.

News Tags: Brand, Virtual, mobile, phones, marketing, Top Model

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