WebProNews

Google Talks About Content Network Tools

There are many products and services available to help a content network.  The trouble is that access to some of them costs money.  So, as a straight-from-the-Googler's-mouth alternative, ways to improve content network performance were recently discussed on a Google blog for free.

Google Analyzes New Webmaster Tools

Content analysis and Sitemap detail debuted as new features available on Google's Webmaster Central.

PubCon - Competitive Intelligence

When evaluating and planning your own direction, knowing your sector's finer points is mission critical. It's difficult to look at your competitors without leaving tracks. It can be a challenge, but is extremely important to manage your own reputation. This panel will look at a number of issues surrounding competitive intelligence being probed by the competition and probing the competition yourself.

SES - Automated PPC Bid Management

PPC bid management tools like those from Atlas and Omniture allow automated control over the bidding process that promises better ROI and increasing competitive advantage. But managing the automation tools requires an understanding of how these tools work their underlying algorithms and how best to set them and monitor them to achieve desired results. The session will include panelists who are real users of the tools and not representatives of the tool vendors. Moderator: Kevin Heisler, Executive Editor, Search Engine Watch

Microsoft Offers SEM Tools, Training

Not to be outdone by Google or Yahoo, Microsoft lifted the lid on two new search marketing tools and an accreditation program called adExcellence.

Live Search Webmaster Tools Finally Available

Microsoft has finally made its Live Search Webmaster Tools available to all site owners, webmasters and SEO professionals. After a brief private beta, the Live Search Webmaster Center aims to help website professionals improve their results in the MSN and Live.com Search Engines.

5 Free Or Cheap SEO Tracking Tools

There are a number of free or inexpensive search analytics tools available out there, and this article will outline a few of them that have gotten rave reviews.

Banner Ads Used as Hacker Tools

Legitimate sites and their users have been dealing with a rash of malware being spread by banner ads, from Monster to MLB (Major League Baseball) NHL (National Hockey League) and other sites that are delivering malware. While the Monster dot com exploit is well known news, the MLB and NHL sites are not well known, but used a similar way of purchasing advertising on a web site, and then using that advertising to deliver malware to customers as shown in the video below.

Microsoft Launches Alternative To Google Apps

Microsoft launched Windows Live Community Builder without any fan-fare or hoopla. This comes shortly after launching Live Search Webmaster Tools For Business.

Twitter as a Tool for Marketing & PR

In a previous post on MyBlogLog tips, I had mentioned a series of social media marketing posts Online Marketing Blog will be publishing where many of the tips will actually come from the community they’re about.