“Passionate” Customers & Apple’s Reputation

“Passionate” Customers & Apple’s Reputation

By Andy Beal December 12, 2007

Reading Tom Krazit’s excellent article on Apple’s hard core fans reminded me of my own recent experience. In my attempt to explain why I thought Apple could no longer rely on its evangelist users, I was attacked, mocked, and abused by the very same group I was discussing.

SES: Avoid Those Rough Landing Pages

Your budget just took a charge for a click, and a potential conversion will hit your landing page in a second. Session panelists at SES San Jose talked about what those arrivals should find when they land.

News Releases vs. Press Releases

My post on August 2 about a news release issued by the Adfero Group has prompted some discussion about some of the fundamentals of the social media release.

Project Red Stripe Reveals Lughenjo

Google and Yahoo do good deeds on a weekly basis.  Microsoft and Ask also make the occasional selfless act.  And now Project Red Stripe, a team within The Economist Group, has unveiled Lughenjo.  Lughenjo is intended to be “[a] business that does good, and returns a profit.”

eBay In China, Round Two

eBay recently stared down Google, one of America’s most important companies, and now it’s going to try its hand at winning in China, one of the world’s oldest civilizations.  For those of you keeping score, this is eBay’s second attempt at succeeding in that country.

Why Enterprise 2.0 Will Not Transform Organizations…

While doing some RSS feeds catchup, I actually bumped again into a weblog post that I have been meaning to share a thought or two for a little while now since it has been out there in the open for a few weeks already.

Adtech Interview – Tom – Quigo Technologies

Quigo Technologies provides content-targeted ad services and search engine marketing solutions. Israel interviewed Tom (of Quigo) about the features and benefits of their adsonar and feedpoint services.

Google Plans To Win AdWords Converts

The Website Optimizer tool received a formal launch for Google’s AdWords clients today. Marketers using it should see conversion rates improve for their sites.

Job-A-Matic Recruiting Appeal With Bloggers
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Job search engine Simply Hired has been gaining ground with its Job-a-matic service, snagging over 600 bloggers and other site publishers since launch.

From the New Communications Forum

I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon.

The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:

Mesh 2007 is a Go

Houston, we have liftoff.

Tom Blue – A Webinar Use Case

Tom Blue writes a blog called Marketing Revisited ("Lessons and Observations from the Marketing Trenches"). Last week he wrote a piece entitled "Harness the Market-making Power of Webinars." In his entry, he talked about how he had paid no attention to webinars until he was invited to be a presenter with Research In Motion (aka RIM… the company that makes the ubiquitous BlackBerry handheld communications device).

Brady Creates Search Buzz After Playoff Win

The New England Patriots pulled off an improbable upset by defeating the top seeded San Diego Chargers last Sunday in an AFC Divisional Playoff showdown. Coming off the victory, Patriot quarterback Tom Brady is enjoying a newfound surge in popularity according to the Yahoo Buzz Log.

Wikinomics and Mainstream Web 2.0

Along with Toronto blogosphere luminaries such as David Crow of Ambient Vector and DemoCamp fame, Mark Kuznicki of Remarkk, ex-Flockster Will Pate (soon to be a Torontonian, I hear), Eli Singer of CaseCamp and Tom Purves of firestoker, I attended the launch of Don Tapscott’s new book Wikinomics – subtitled “How Mass Collaboration Changes Everything” – on Thursday at U of T. My first thought? Bob Rae looks a bit like a Muppet character.

Ebay Takes New Direction In China

Ebay has plans to close its site in China and partner with Tom Online Inc. an Internet company based in Beijing. Ebay will have a 49 percent stake in the new venture while Tom Online will have a 51 percent share in the deal. The unnamed site is scheduled to open sometime in 2007.

Yahoo! Gets Tackled By Brady

New England Patriots Super Bowl-winning quarterback Tom Brady sues Yahoo! over the use of his image.

Google, Apple Labeled “Efficient Innovators”

Two of eBusiness’s most “informal” companies are top performers when it comes to making good use of their money, according to a new study. It may not come as a surprise, but Google and Apple are both extremely efficient at translating their research and development funds into products.