WebProNews

Internet Ad Spending Up 8%

Total advertising spending in the first six months of 2008 decreased by 1.6 percent compared to the same period in 2007, according to a new report by TNS Media Intelligence.Ad spending in the second quarter of 2008 was off 3.7 percent compared to last year, the sharpest quarterly drop since 2001.

Online Advertising Outperforming The Pack

Online advertising was supposed to remain strong in a recession, and new figures don't contradict that idea.  The super-exciting increase in first-quarter spending, as measured by TNS Media Intelligence, was 8.5 percent compared to the last year.