In June, Internet Corporation for Assigned Names and Numbers (ICANN) made a historic move to open domain name endings beyond the 20 or so that currently exist to an unlimited number. This means that the .com, .net, .org, and others that consumers are familiar with could turn into .brand in the near future.

After 11 years, the not-for-profit group Internet Corporation for Assigned Names and Numbers–which we all know as ICANN–is becoming more independent.