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The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

News Article Design: 20 Tips For Good Web Copy
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Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett’s protective cup.

You weren’t expecting that last part were you?

I wasn’t either. But this post on effective news article design proves it.

Newspapers have had trouble transitioning from print to the Web. They’re used to doing things differently.

Blogger Faceoff – Rand and Lee
I nearly missed mentioning this. Daniel over at Daily Blog Tips does an interesting form of interview where he asks two people the same questions and posts their replies as a sort of “face off”.

Bad News Travels Faster with Social Media

Social media are the new vehicles on the Internet that allow humans to interact with each other. They’re proliferating at an incredible rate. It can be as simple as a commenting system on a blog or voting on videos on YouTube. Most humans are sociable creatures and enjoy such interactions. Not surprisingly social media are becoming more and more popular.

Tips for Flash Implementation

I have written a few times about the problems with putting flash on your site. It’s cool, and it’s sexy, but search engines want text rich sites, and movies and text rich content don’t mix.

Recently, I came across a site that did a really nice job of talking about this issue, and that also provides some great Flash implementations tips if you do plan to put Flash on your site. Here are some of the key concepts:

Podcasting Hints and Tips For Success
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A great podcast can be an effective tool to generate buzz about a new product or service your company is offering, or can even be a way to simply heighten your online presence and popularity throughout your particular niche.

PPC Tips to Help Improve Your Efforts

I cannot tell you how many companies and individual

Blogger Face-Off

The Daily Blog Tips blog has just released the first of its Blogger Face-Off series. This is where 2 bloggers are asked the same questions and their answers are posted side by side. This week the Daily Blog featured 2 very popular bloggers: Jeremy Shoemaker and Darren Rowse.

Domain Names & Defensible Traffic

Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.

Google News Publishing Guide

If you

Tips for Content Distribution Networks

In the past I’ve written about the content versus links debate where SEOs seem to fall on one side or the other when assigning the majority of importance for search engine rankings. What’s missing from that conversation is the need for a distribution network.

ShoeMoney’s Tips On Being A Successful Online Marketer

Some random thoughts been going through my mind lately I have been meaning to put down somewhere. Here seems like a good place. Here is some of the things I seem to be saying a lot in emails to people who are asking advice.

Surround Yourself With Other Successful Marketers – You know what they say about success breeding ? Its very true. Surrounding yourself (even if its in instant messanger) with successful people is probably the single biggest step in the right direction of achieving success with internet marketing.

Using Paid SEO Tools instead of Free Ones

If you take a step back and look at it, the SEO industry is rather odd. SEO experts who are paid thousands of dollars by companies will also freely share tips, tricks, principles, pricing structures, and SEO advice.

Large Networks Add New Editorial Content Formats

Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. This editorial content creates value, builds trust and authority, and allows for a more profitable blend of content and advertisements.

Using Feeds And Subscriber Data From Google

The Google Webmaster Central blog has a post "Tips on using feeds and information on subscriber counts in Reader." The post talks not just about the blog feeds, it talks about many sites, which have frequently updated content, resorting to feeds. If you have a feedreader for your site, you can get the number of Google Reader and Google Personalized Homepage subscribers.

Tips for Creating an Effective Product Newsletter
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I’ve been working for a software developer company for about 5 years. We regularly send the letters about new program releases and upgrades to our customers and different newsletters to those people who subscribed to our mailing list.

Ideal Networking Tips for the Creative Entrepreneur

These tips are ideas that I have used successfully and often recommend to other creative entrepreneurs.

Marketing Tips For Computer Consultants, VARs, & Solution Providers
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“We all sell the same thing… there’s no difference between what one company offers compared to another.” Those are the words a manager of a large, but struggling technology solution provider revealed to me.

SEO Tips for Your Blog

Blogging can be an effective tool when it comes to building a brand, establishing company credibility, and promoting new products and services. Creating a blog, however, is merely not enough. The content needs to be optimized in such a way that the major search engines can easily index it.

MySQL Optimization Tips
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Every programmer loves to optimize, even when we know we shouldn’t.

Digg Experts
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While keeping informed and up to date about what is being written about Digg over the past several months I have come across a lot of information that really isn’t that insightful or in some cases is even just plain wrong.

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