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Tips Articles

Headline Creation Quick Tips

Headlines are tricky – especially when writing for the Web. You want to be search engine friendly, but at the same time, you don’t want to readers (or potential readers) to skim over the headline like it’s part of a technical manual.

Google Has Online Tips For Offline Business

Three basic ideas for AdWords clients whose businesses are otherwise brick-and-mortar can help them determine just how well their campaigns are working.

Niche & Trend Tool List

There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.

Hanging with SEOs, Penalized on Digg
It occurred me this week, after seeing my old rant against Digg still pulling in traffic to this blog, that I would be nice and just act normal for once. I’d write a humorous 10 Tips article on usability and see if it inspired any Diggs. Maybe this time I’d have a positive experience because I swear all my friends just rave about the place.

Making Your Blog Stickier

It’s been two weeks since we posted on improving your blog’s stickiness. Ready for the second dose?

Web Marketing the Old Fashioned Way

Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired of chasing the latest social media trend. Some techniques date to the early years of the Web, but can still be effective if done right. Site announcements, surprisingly, can still generate traffic and links.

Improving Your Blog’s Stickiness
Blogs are a unique challenge for site stickiness. Even your most loyal readers may only spend one or two minutes skimming your home page and “bounce.” How sticky is your blog? Nate Whitehill offers seven tips to improve your blog’s stickiness. A couple of my favorites:

Link Building Tips
Oh we love the links and then some here at TopRank. Old school online marketer Larry Chase published a few more link building tips and resources in his most recent Web Digest for Marketers newsletter. I’ve added a few of my own comments:

The SEO Playbook (Welcome to the Rabbit Hole)

SEO is about more than meta tags, title tags, and targeted anchor text. Call it "competitive webmastering", "SEO", or any one of a slew of other titles – it is the thought process of lateral thinking and understanding of website creation and marketing combined that matters most.

Using Google AdWords & AdSense Distribution Data
Via Marketing Pilgrim, Google now offers a Placement Performance report, which shows what pages and sites your content ads are displayed on, and which ones are converting.

Here are tips Google offers on how to use this data:

10 Rarely Used Tips to Supercharge Your Blog

1. Always make sure the top post on your blog has unique content that is attractive to a first time visitor. Bloggers write a lot of different things, including personal rants, news, link lists and lots of content that directs visitors to other resources and sites. While this is great, it can have massive effects on new visitors who stumble onto your blog; after all, the first thing they get to look at is the top post. The main homepage of your blog will be the strongest page for rankings and branding, as well as offering the best opportunity to win new subscribers and visitors.

Apple Offers Video Blogging Tips

It appears Apple is listening to the blogosphere’s chatter that there’s really not many video podcasts that take advantage of the 720p capabilities of Apple TV. In response, Apple has emailed many video creators and suggest the following advice:

Video Tips from SES

I just read a very well-written video search tips list from Steve at GoogleWatch. Some of my favorites from his list for SEO and video:

SES: Podcast Optimization Tips

Yesterday I attended the Podcast Optimization session at SES in NY. Chris Sherman was moderating and speakers were Amanda Watlington, Daron Babin, and Rick Klau, all of which provided very engaging presentations. It was a great and informative seession, and here are some highlights from it:

Market

About Google Website Optimizer

If you can measure it, you can improve it.  The promise of scientific advertising, marketing with measurable results, is now available to anyone.  Anyone can Increase conversion rates with the Google Website Optimizer.  Any website that has conversion as a goal will benefit tremendously by engaging in testing using this tool. 

Social Networking: Examining User Behavior
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Results from a recent iProspect study outline the specific behaviors of users visiting the most popular social networking sites. Among other items, the study finds that marketers should spend more time and resources investing in sites that operate within a relevant niche to their product than they have in the past.

SEO All-Stars Rank Top 10 Algorithm Factors
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This isn’t reverse engineering, says SEOMoz’s Rand Fishkin, who called a virtual quorum of the top 37 minds in the SEO business. It’s a list of 35 factors that make up, in Fishkin’s estimation, 90-95 percent of what Google’s algorithm is looking for when determining rankings.

Make Your Words Captivate

Does the thought of writing give you a sinking feeling? Do you find yourself falling asleep at the keyboard?

What follows are ten unique tips to boost the clarity of your written words.

“Why should I care?,” you say?

Improving Your Blog Karma

Whether you believe in karma or not, making your blog a success often has a lot to do with a series of seemingly disconnected events.  Every post you make, person you contact or comment you leave adds to the sum total of your efforts in the blogosphere. 

Building relationships is important in any industry, but blog karma is the idea that what you do and how you behave will ultimately have an effect on you directly or indirectly.  Blog karma is not often written about, but very often spoken about by bloggers, especially successful ones.  So if you did believe that blog karma does exist, how should you go about increasing yours?  Here are 10 ways you can improve your blog karma:   

The ROI of Blogging – Top Stories

Two months ago, Charlene Li of Forrester produced a report on the ROI of blogging by comparing the relative spend on blogs to the spend required for focus group based research. 

News Article Design: 20 Tips For Good Web Copy
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Clean is better. Eye-tracking studies say so. Web copy should be bulleted, concise, easy. Photos should be informative, not decorative. White space is good. And guys like looking at George Brett’s protective cup.

You weren’t expecting that last part were you?

I wasn’t either. But this post on effective news article design proves it.

Newspapers have had trouble transitioning from print to the Web. They’re used to doing things differently.

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