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Hey, Shakespeare! Nobody Cares; Web Writing Tips

Writing for the Web is tricky business because there is no audience more diverse. Writers, especially purist writers (I’m pointing at myself both accusatorily and guiltily), are stubborn, especially ones honed in a print world where the appropriate audience finds you or rejects in distant silence, and writers (secretly) want you to bask in their brilliance.

New Strategies To Building Links
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Link building, done correctly and without causing the search engines to think you’re doing something wrong, can turn the right anchor text into SERP ranking gold.

Shop.org Summit: Secrets Of Paid Search

Click-through rates could be so much better for your site if you only…well, keep reading to see what some sharp industry pros had to say with their Paid Search Tips.

YSM’s Tips To Build Search Campaign Curiosity
The ever-useful and helpful Yahoo Search marketing Blog has a post called “Six Tips for Building Curiosity and Influence Into Your Search Campaigns”, where guest writer, Gerry Bavaro, VP of client services at the
Behavorial Targeting 101: Media Buying Tips

Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.

10 Ways To Optimize Your Blog
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There’s a lot of blogs out there – a lot – so getting yours noticed could be difficult. The good news is that it can be done and those who have done it are willing to share a few tricks of the trade.

SES: Six Tips For Local Search Advertising

A session on Local Search Marketing Tactics just finished up at SES San Jose, the speakers provided a number of tips on local search.
 

SES: 10 Tips For Optimizing RSS
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RSS feeds are a great addition to your overall SEO strategy, say the experts at the Search Engine Strategies Conference in San Jose. In addition to keeping your content fresh, they also increase the amount of optimized on-site content while helping the publisher reach new and niche markets.

Can You Answer Rand’s SEO Questions?

Rand Fishkin thinks a competent SEO firm ought to be able to handle ten questions about the search industry, and an eleventh if they are really knowledgeable about their work.

Yahoo’s Conversion Tips
Yahoo’s Search marketing blog has 9 tips compiled by the team on how to improve conversion rates while also optimizing landing pages.

Best ways to optimize your landing pages:

SEO Tips From Matt Cutts
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It’s not often Google comes right out with highly specific SEO advice. But when it is there, people hang on every ort of minutia. Earlier this week, chief webspam fighter Matt Cutts had them dangling at the WordPress WordCamp as he connected some nuts and bolts.

Ethically Updating Wikipedia

An article was published today on Search Engine Land called "SEO Tips & Tactics From a Wikipedia Insider" and it has to be one of the most interesting and best written articles I have seen in a while.

Email Tips from 32,000 Feet
I’m writing this post flying back from Digital Hollywood in Santa Monica, and as TypePad lets you submit posts via email, we’ll see if this syncs up and goes live as soon as I’m back online.

It’s a fitting time to share a strategy I’m trying to get more organized while in-flight.

Five Tips for eBay Sellers

A Question and Answer session at eBay Live in Boston led by Bill Frischling, chief operating officer and co-founder of Dyscern, a brand name consumer electronics site, yield a few helpful hints for how sellers can build better relationships with their customers.

5 eBay Tips
5 eBay Tips
Headline Creation Quick Tips

Headlines are tricky – especially when writing for the Web. You want to be search engine friendly, but at the same time, you don’t want to readers (or potential readers) to skim over the headline like it’s part of a technical manual.

Google Has Online Tips For Offline Business

Three basic ideas for AdWords clients whose businesses are otherwise brick-and-mortar can help them determine just how well their campaigns are working.

Niche & Trend Tool List

There has been some useful posts of late that discuss the pracitical methods to get started at developing a new site or blog specifically for affiliate marketing. In particular Aaron Wall discusses practical tips for starting a new site and Dosh Dosh looks at choosing the right blog niche.

Hanging with SEOs, Penalized on Digg
It occurred me this week, after seeing my old rant against Digg still pulling in traffic to this blog, that I would be nice and just act normal for once. I’d write a humorous 10 Tips article on usability and see if it inspired any Diggs. Maybe this time I’d have a positive experience because I swear all my friends just rave about the place.

Making Your Blog Stickier

It’s been two weeks since we posted on improving your blog’s stickiness. Ready for the second dose?

Web Marketing the Old Fashioned Way

Lee Odden posted What’s Old Is New: Web Site Marketing Tips, and it’s a good read for Web marketers tired of chasing the latest social media trend. Some techniques date to the early years of the Web, but can still be effective if done right. Site announcements, surprisingly, can still generate traffic and links.

Improving Your Blog’s Stickiness
Blogs are a unique challenge for site stickiness. Even your most loyal readers may only spend one or two minutes skimming your home page and “bounce.” How sticky is your blog? Nate Whitehill offers seven tips to improve your blog’s stickiness. A couple of my favorites: