Tips Articles

Keyword List Expansion Tips From Google
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Using the right keywords in your search engine marketing campaigns will obviously yield the best results. Unfortunately, we don’t always know what those best keywords are. And even if we do have the best ones nailed, there might be others that would potentially perform just as well or close. On the Google Analytics Blog, Google offers a few tips for expanding your keyword lists to potentially get the most out of your campaign.

Little Things Can Make a Big Difference in Productivity

David Wallace of SearchRankSearchRank Founder and CEO David Wallace is a very busy guy. He has to have a schedule. At the SMX West session on Productivity Tips for the Busy Search Marketer, he says that when you’re busy you have to have a routine.

Tips For Getting Your Content Crawled by Google News
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Getting you site’s content crawled by Google News is not the easiest thing in the world. Luckily, Google has a number of guidelines that can help you get your content in. Furthermore, today, on the Google News Blog, Abe Epton of the News Online Operations Team posted 8 tips to help Google News better crawl your site. These are:

1. Keep the article body clean

5 Microsoft adCenter Performance Tips
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Advertisers who use Microsoft adCenter were treated today to some tips on getting ads up faster and improving their performance. Obviously these are essential factors to the success of a campaign.

Using the Data that Site Search Uncovers
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I recently posted about ways to get more conversions out of Google Site Search. This was based on tips that Google itself offered for capitalizing on its potential. These tips were:

1. Make your search box easy to find
2. Make sure search is always available
3. Customize the appearance of search to fit your site
4. Experiment
5. Be open to feedback
6. Learn what users are looking for

Microsoft Enhances adCenter, Offers Tips

The Microsoft adCenter team took the holiday break to put some "finishing touches" on some enhancements to the service. These enhancements include:

‘Tis The Season for Google Mobile Tips
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As Doug talked about the other day, Google is counting down the days until January 01, 2009. They’re doing so by providing tips for various Google products. Google Mobile has its own countdown providing a tip a day specifically for using it until the New Year as well.

Google Mobile Countdown

Tips for Optimizing Your AdSense
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Google has kicked off a series of videos for AdSense tips at the Inside AdSense blog. This is an effort to help publishers get the most out of their AdSense accounts. After all, the better publishers make out from the program, the better the program will continue to perform for Google right?

Another Batch of Tips for Optimizing Your AdSense
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Last week, Google began a series of videos called "Optimisation Essentials" for AdSense tips. When I reported on that, some discussion was sparked in our comments, and hopefully that will continue now because Google has put up the second video in the series. The theme here is "Dress for success – impressing your audience."

Five Ways To Boost Google Product Search Sales
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Google has been pretty good about providing holidays tips lately. They’ve discussed ways of getting found in Google Product Search easier, and they have continued with this theme in a new blog post on the Official Google Base Blog.

Tips for Using Google to Get Holiday Clicks & Conversions
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We’re quickly approaching the end of October. For businesses, that can only mean one thing. The holiday season is nigh! For online businesses, this means that it’s time to kick-start the tactics you should have been using all year. The clock has already begun to tick for getting people to your site and for you to cash in on online shopping for the holidays.

AdWords Accounts Don’t Have To Stink
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A few simple fixes could turn a moribund PPC campaign into a shining beast of profitability, one interactive advertising firm contends.

Not All Traffic Is Created Equal

For a long time there’s been a certain amount of obsession among webmasters about building traffic—any traffic—for websites. But really, especially if you’re location-based, the focus should be on building the right traffic.

Of course, search takes center stage in that struggle, but more recently social media sites like Digg.com and BoingBoing have captured the imaginations of traffic-obsessed marketers. Here’s what many of them discover, though: traffic bursts from those sites do little for sales.

Fix Your Lousy Company Blog
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Businesspeople possess a unique opportunity to be more than just a cash funnel to their customers. A few steps to improve the company blog can work wonders for customer relations.

7 Reasons You May Not Be Getting Work Done

I am subscribed to a website called Daily Blog Tips. it is a great website that commonly has some great nuggets of information on how to make you blog run smoother and in general make life online a lot easier. I spotted a great post today on their called:

7 Reasons Why You Might Never Be Productive

Tips For Startups Can Apply To Any Business

If you’ve ever trained a newbie, you know that there’s a lot of routine stuff you’ll sigh your way through.  Questions or comments may bring up entirely new ideas, however, and it’s for this reason that many businesses, whether they’re new or old, can learn from tips for startups.

New Google Contest – Online Marketing Challenge

Looks like Google is having a contest to ask students across the world to help local business’ become more optimized in the Google SERPs: 

Register your class for the Google Online Marketing Challenge

Quick SEO Tips

One of the features on my blog, The Web Optimist, is a tip box that shows a different random search engine optimization tip each time a page is loaded. As I come across little pearls of wisdom, I add it to the collection.

PubCon: Social Media Marketing Tips
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The keys to successfully creating content that really grabs social media users – think not just Digg and Del.icio.us but also forums – are commitment and creativity, or so says the Interactive Site Reviews panel at PubCon.

SES Chicago: Tips From YellowPages.com

Everything can come together in Yellow Pages listings – these are what get some people to make purchases.  So this puts the Yellow Pages in a rather unique position, and Charles Stubbs, the CEO of YellowPages.com, discussed what he’s learned in the industry at SES Chicago.

SEO Software Tips
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In this greedy world we live in, we always take advantage of anything that’s free. Everyone loves free stuff. It’s just the way we are. So, what better way to track your site than with the free SEO tracking software available?