Pay per click (PPC) is by far one of the easiest and quickest methods of driving targeted, consistent traffic to your website. While this may seem like a daunting method of advertising for some, it’s actually quite easy and can end up becoming that one marketing method that you can’t live without.

Companies continue to struggle with effective lead generation and lead management according to a new report, “Best Practices in Lead Development,” by SiriusDecisions and KnowledgeStorm.

Ever browse across a website that took ten million years to load or required a road map to find the navigation bar? True, Flash Technology might impress your clients till their eyes fall out.

One of the easiest things you can do to optimize a web page is to write a better title for it. Aside from writing great content, learning how to write better titles is the best thing you can do for your web page. I’ll start with the basics of a page title and then move into more advanced discussion.

It’s never too early to update your resume, even if you’re not searching for a new job. Why? Updating your resume is a valuable reminder to yourself of your practical value to employers.

Shai gives some good tips on hope to Make The Most Out of Affiliate Programs:
1) Provide good reasons for readers and visitors to keep coming back to your site where you have your affiliate links.

Web copy that’s intended to sell or generate leads needs to quickly reach out and grab attention and build rapport with a target audience. You can connect with your audience more effectively if you understand something about how people process information, and how they think.

Jobs end, especially for professionals-and usually without warning.

Establishing & maintaining rapport with your online audience is perhaps the single most important ingredient in marketing online. Actually in marketing period, but even more so online because of the lack of personal contact. Rapport is at the core of selling, always has been, always will be.

In my last post (written last night) I suggested that Google Adsense start a blog. This morning I wake up and check in …

There are no hard and fast rules on how to blog. Having said that, bloggers will likely increase their exposure by following some simple blog guidelines.

Here are ten things that you can do to hold more effective meetings.

The cover story about blogs in last week’s Business Week (magazine cover date today, 2 May) has been widely commented on in blogs around the world.

Reader Question: I often get emails from search engine marketing companies who claim that they can get high-quality links pointing to my Web site. They usually mention a PageRank (PR) of 7 to 9. Since my site needs more link popularity, I am tempted to give it a try. Will subscribing to this program help my site’s link popularity?

As a successful small business owner,you’re accustomed to long hours; non-existent holidays and weekends spent working.

Welcome to the next frontier in marketing – wireless or mobile marketing, also known as m-commerce.

If you’re a PR pro, you have your text books and you’ve done the training on how to relate to journalists and how to handle media interviews.

You know how it goes. You try searching for something and you pull up hundreds of thousands of sites and you sit there pecking away at the keyboard, page after page, trying to find something relevant.

Question: Why should your business issue a press release? Answer: because you have something to say, you want to say it in public and a press release encourages the press to say it for you. And because you want to show your business in a favourable light from the outset and begin the longer-term process of building awareness and understanding of your product or service.

If you’re career searching, you know how crucial a well-prepared CV/rsum is. You’ve probably read various guides on how to prepare it, what format it should be, layout, use of typefaces, how many pages, etc.

When used correctly, the phone is a powerful way to start and develop relationships.