Time Articles

Time, TV Guide To Offer Online Video

On Monday, Time and TV Guide will separately announce partnerships with Brightcove, a prominent online video distributor, aimed a developing proprietary platform to offer video content to subscribers of both magazines.

One of the Time’s primary goals is to significantly boost the video content on Time.com and eventually for its other publications, which include Fortune, Money, Sports Illustrated and Entertainment Weekly.

Google, Time To Re-take Marketing 101

Google rose to dominance via the back alleys of word of mouth, catching giants like Yahoo and Microsoft completely off guard with geek credibility that eventually spilled over into the mainstream. But now that Google is playing with the big boys, it may be time to act like one and actually promote its own services.

The latest lesson in Marketing 101 came courtesy of MySpace, when the social networking juggernaut chose eBay for its e-commerce partner instead of Google Base.

Spending Time On MySpace
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When it comes to where US Internet users are spending the most time MySpace is the leader. The social networking site accounted for 12 percent of all time spent online in December 2006, according to Compete Inc.

Consumer Dissonance

One trend my firm follows is what we call consumer dissonance.

Pre-roll Ads Could Send YouTubers Running

YouTube is Google’s new big stick, but the used-to-be-a-search company better learn to walk softly or lose the droves of devoted viewers. A new poll from Harris Interactive shows that while nearly a third of YouTube users are sacrificing TV time for online video, almost three-quarters of them won’t take kindly to pre-roll advertisements.

The Top Time-Suckers On The Web

The pageview’s not dead, just weaker. There will be certain types of sites where those numbers matter – especially textual sites. But increasingly, as video and interactivity thrive, it is time spent per user rather than pages viewed that gets the attention of marketers. This is more of a TV model than a billboard one.

Google To Sell TV Time Online?

The Internet, magazines, newspapers, mobile phones, radio, and recently, maybe even billboards. But is Google going to top all those media this year by working with CBS to set up an online auction for TV advertising spots? Reports conflict, and Google, as usual, will not “comment on rumor or speculation.”

AOL Looks to Acquire TradeDoubler

Early Monday, Time Warner announced plans to purchase TradeDoubler, a European provider of online marketing and sales services. The deal, which has yet to be finalized, is reported to cost the company around $900 million.

One Alt Attribute at a Time

It’s so easy to forget the universe extends past our own elbows. I was trying to recall when I first became interested in website accessibility, and I can’t remember.

Online Ads: Think Time, Not Eyeballs

Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.

Yahoo Buys MyBlogLog (Why?)

Okay, so Yahoo finally fronted the cash (reportedly about $10-million) for MyBlogLog, the viral social network that a couple of guys started awhile back and that has been growing by leaps and bounds according to Alexaholic.

Handling Getting Buried on Digg

From Karoli at Odd Time Signatures comes the story (via The Zero Boss, and prior to that Chris Winfield of the website 10e20) of one Chandler Kent, a 19-year-old college student who wandered into the sights of the Digg bury brigade.

Saddam Searches Flood Search Engines

As news of Saddam Hussein’s execution made its way around the web (rather quickly), people flocked to the search engines looking for video, images, and any other pertinent information about the hanging.

Options, Bugs, Phones – Time For Macworld

The Macworld Conference & Expo starts next week in San Francisco, but the parade of Mac fandom led off by Steve Jobs’ keynote will have negative news about stock option shenanigans, earnings restatements, and a daily diet of Apple bugs offsetting the positive Mac vibe.

Digg And SEO Don’t Play Nice

You may have heard that recently many seo and marketing related sites are getting banned by Digg for the scandalous offense of being seo and marketing related sites.

Time, Web 2.0 and You

Nevermind Sacha Baron Cohen’s ability to make us laugh while holding up a mirror to our ugliest traits, Al Gore’s inspiring platform to get millions inspired about environment, Sir Bono’s tireless work in Africa, Michael J. Fox’s spotlight on stem cell politics, Time Magazine’s person of the year this year is “you” or “us” depending on how you look at it.

Roundup: Digg Spam Policy

I wasn’t sure about posting about getting the nix from digg earlier this week, but apparently it was on many people’s minds.

Danny Said it Too!

For those who stuck their fingers in their ears and loudly sang “La, La, La, La, La” while reading my Why Does Time Magazine’s Choice of “You” Bother Me?, I bet you will get with the program because Danny Sullivan wrote about online user behavior too.

Pulitzer Extends Allowance of Online Content

Though the most prestigious award in writing has yet to fully embrace online content, the Pulitzer Prize Board announced that more online material would be considered; but the board, perhaps stubbornly traditional, still only allows online submissions that have a print counterpart.

Next Time, Fly With SeatGuru

The website has seating diagrams for planes used by the major airlines, and a community that has ranked some of those seats.

Time to Schedule Your Pay-Per-Click Ads

The WSJ tackles a reader question about the best time to schedule PPC ads. Of course, WSJ knowing nothing about the subject, turns to recent comScore data for its answer.