All Posts Tagged Tag: ‘Time spent online’
Harris Interactive has released the findings of its latest poll on Internet users. This doesn’t come as much of a shock, but people are spending more time online these days.
According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people’s usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris.
The pageview’s not dead, just weaker. There will be certain types of sites where those numbers matter – especially textual sites. But increasingly, as video and interactivity thrive, it is time spent per user rather than pages viewed that gets the attention of marketers. This is more of a TV model than a billboard one.