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Time spent online
Teens Only Spend 11.5 Hours Online Per Week
Who knew? A study by OTX finds that on average teens (aged 13-17) spend 11.5 hours online a week (yep, not a day . . . no comment on how many hours I spend online a day. . . .). Nearly a quarter of teens spend over 15 hours online per week, while 45% spent eight hours or less online.
The Top Time-Suckers On The Web
The pageview's not dead, just weaker. There will be certain types of sites where those numbers matter - especially textual sites. But increasingly, as video and interactivity thrive, it is time spent per user rather than pages viewed that gets the attention of marketers. This is more of a TV model than a billboard one.
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Gray Areas of FTC Guidelines
Although the FTC's new advertising guidelines are scheduled to go...
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