WebProNews

OpenX Launches Online Ad Platform

OpenX Technologies has launched an online ad marketplace aimed at smaller online publishers and designed to be an alternative to larger brands such as Google, Yahoo and Microsoft. OpenX Market is focused on helping publishers generate more revenue and to help advertisers more easily reach their target audiences across large numbers of publishers. Publishers have control over routing any or all of their ad impressions into the OpenX Market by using tools integrated into the company's ad server.

OpenX Moves To L.A. And Gets A New CEO

OpenX which is an open source ad server platform is moving its HQ from London to Los Angeles. According to a report by AllThingsD, while going through the transition of re-branding itself from OpenAds this February, OpenX decided that it needed a new CEO and picked up Yahoo's global ad marketplaces SVP (senior vice president) Tim Cadogan as the new CEO.