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Report: Online TV Growing Slowly In The UK

UK advertisers who are fond of broadcast television have nothing to fear from its online counterpart, according to a new report.  In fact, the Broadcasters’ Audience Research Board (BARB) found that traditional "commercial impacts" are up, and it seems to believe that any sort of switch is still a long ways off.

Talking Metrics with Thinkbox

I was invited over to Thinkbox last week to talk metrics with their Research & Strategy Director, David Brennan.