I use WLW and think it’s a terrific application.
All Posts Tagged Tag: ‘Think’
First the good news. Pay per click, as it has been perfected by Google, is unarguably the Web’s highest business achievement to date. Google has become an international corporate icon worth more than some of the most famous name brands of our generation like Disney, McDonalds and Hertz.
Ask an average guy on the street, and, assuming he’s not a conspiracy theorist, he’ll tell you that the only people who read an email are listed in the “to” and “from” address boxes. But Microsoft’s Steve Ballmer has stated that information sent through Gmail is read by Google, too.
There have always been pro-union people and anti-union people, and you can usually guess who’s what depending on their individual caste. In this case, though it carries with it the same arguments, it will have to be decided first if an industry has emerged from nebulous existence and into a viable, thriving industry.
As predictable as daylight, AT&T isn’t happy about Google’s plan to bid on the 700MHz wireless spectrum. The telecommunications giant is poised to claw any competition out of the equation, and is hoping its traditional ally, the FCC, will have its back again.
I recently had the opportunity to talk to Jakob Nielsen for a series I’m doing for Search Engine Land about what the search results page will look like in 2010. Jakob is called a "controversial guru of Web design" in Wikipedia (Jakob gets his own shots in at Wikipedia in this interview) because of his strongly held views on the use of graphics and flash in web design.
Over two months ago, authorities in Turkey found a video on YouTube that implied Ataturk, the country’s founder, was gay. Turkey banned YouTube, YouTube removed the clip, and the Turkish government got way too cocky – it’s now reserved the legal right to block any website with content it finds offensive to Ataturk’s memory.
SEO is a difficult topic for anybody new to the game. It’s proved especially difficult for Forbes, where an article about "Google Hell" had the experts shaking their heads. Not to rag too much on Forbes, the article did present an opportunity for clarification about Google’s supplemental index.
The anticipation of the launch of Apple’s iPhone has created plenty of buzz. A new survey from Harris Interactive takes a deeper look on what American think about the mother of all mobiles.
They found that the iPhone is not yet a household word but that 47 percent of respondents were aware of the product and 17 percent had an interest in buying it, which they noted was impressive for a product that has not yet been released.
Call it the Minority Report effect on the advertising world, as the Association of Network Advertisers (ANA) has seized upon "Integrated Marketing Communications" as the top concern of some of the most senior marketing executives working today.
The problem with the human condition is that it involves humans. Bringing that condition online, fostering it with the Wisdom of Crowds philosophy, is slowly but surely proving what philosophers have said since humans first learned to write: the anonymous mob is powerful and passionate, but no more rational than an angry swarm of bees.
In an earlier post, I put forth a checklist of things to think about before launching a business-oriented Web 2.0 effort (thanks, everyone). Going to continue that discussion here and get down to some tactics. In particular, going to look at a number of the things that one can do to help get a community on the path to critical mass and, more importantly, ongoing sustainability.
Below is the full transcript of the interview with Marissa Mayer on personalization of search results. For commentary, see the Just Behave column on Searchengineland.
Gord: It’s a little more than two weeks ago since Google made the announcement that personalization would become more of a default standard for more users on Google. Why did you move towards making that call?
What are searchers thinking when they stare down a list of search results? Actually, the first thing to keep in mind is that searchers don’t stare at search results. They don’t even read them. They scan them. They quickly skim the page hunting for the word they typed into the search box, along with a few other words they’re thinking but didn’t bother typing.
Online advertising is meeting a crossroad in 2007, shifting from a focus on generic keyword targeting and universal search results to a more targeted, behavioral-based model. Page views and traditional SEO will lose focus, and Google is leading the way on all roads at once.
Comcast veep and “uber-lobbyist” David Cohen provided a saber-rattling editorial to The Mercury News reminding the pro-Net Neutrality ilk that the sky’s not really falling without regulation. But if there is legislation passed to protect it, they can expect people to die, kids to be exposed to porn, the Internet industry to crash, and Bill Murray’s prophecy of cats and dogs living together to be fulfilled.
By delivering a body blow to their operation when business, non-profit, government agency or association managers, with public relations reporting to them, overlook assembling the PR resources and action planning needed to alter individual perception leading to changed behaviors among their most important outside audiences.
Q: I am an executive at a large company and in our industry we are seeing a trend wherein smaller companies are gaining market share at an alarming rate.
A group of educators created a petition holding Google to task for some of their customers in the ad programs like AdWords/AdSense. The petition accuses Google of undermining education because of a number of advertisers showing up in AdSense market prewritten essays and term papers and in so doing, promotes academic fraud and plagiarism.
In what direction is your web site’s lead generation plan headed? Are you letting your target visitors tell you what they enjoy about your products and services? You need a system to let these loyal customers express their appreciation of your online presence in a way that benefits both of you.
Swedish automaker Volvo petitioned the Swedish government to let its engineers booze it up so they can properly test experimental safety features. Now that is a (hic) fringe benefit!
If you plan to do sell your product or service in Europe the problems you encounter may not be the ones you expect.
John’s a freelance photographer in Ohio who called to tell me of his frustration with the advertising and promotional campaigns he has tried in the last couple of years.
You market your own business or you direct marketing for your company. You know what you are marketing – it’s obvious. Or is it?
Yahoo! Search Marketing, formerly Overture Services, announced the launch of its “Think Big” contest, which will award one small business with 10 million free ad impressions across the Yahoo! network.
Pay per click search engine advertising is one of the most popular ways to promote a website.
The new Yahoo contextual search feature [dubbed Y!Q] rocks! It’s like vivisimo without all the annoying crap getting in the way of your search and there’s no flash to bog down your pc. Clean and simple interface that doesn’t require any downloads and allows you to drill down into search results in an easy to use manner.