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The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy The Trials & Tribulations of J.C. Penney’s ‘Fair and Square’ Strategy

When the country and, really, the world is descending into an economic sinkhole, you have to play your hand carefully when it comes to how you try to gin up some business and stay afloat. Typically, you’ll see companies shake …