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The Metamorphosis Articles

When Ads For Classic Literature Make Reddit’s ‘WTF’ Section When Ads For Classic Literature Make Reddit’s ‘WTF’ Section

An old ad for Filigranes Bookstore, advertising Franz Kafka’s literary classic, The Metamorphosis, has drawn some buzz from the reddit community, appearing in the “WTF” subreddit, and ultimately drawing thousands of upvotes. Now that’s a viral ad. The ad is …