The Kelsey Group Articles

Report Paints Bright Future For Mobile Ad Revenue

Google, Yahoo, and Microsoft might do well to keep their sights set on the mobile market, according to The Kelsey Group.  A fresh report forecasts that U.S. mobile local search ad revenues (along with U.S. mobile ad revenues as a whole) will increase by an astounding amount over the next four years.

Kelsey Group Sees Increases In Mobile Search Activity

A substantial mobile search market has long been incorrectly heralded as something that’s right around the corner.  But according to The Kelsey Group, significant progress has been made in the past year, and given another 24 months, the market may finally be ready to materialize in full.

Local Video Advertising Expected To Take Off
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The online video ad market is expected to grow a lot within the next few years, and according to The Kelsey Group, small and medium-sized businesses will play a big part in this expansion.  Look for their contribution to increase from around $10.9 million in 2007 to $1.5 billion in 2012.

Online Classified And Vertical Advertising To Hit $14.7 Billion
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The U.S. interactive classified and vertical share of online advertising will grow from 18 percent in 2007 to 24 percent by 2012 according to The Kelsey Group.

Revenues for interactive classifieds will grow from U.S. $3.9 billion to $14.7 billion during the same forecast period, representing a 30.5 percent compound annual growth rate (CAGR).

Mobile Search Advertising To Reach $1.4 Billion

Revenues related to mobile search, including ad-sponsored directory assistance and mobile Internet ads are estimated to reach $1.4 billion in 2012, according to the Kelsey Group.

"Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group.