WebProNews

Local Video Advertising Expected To Take Off

The online video ad market is expected to grow a lot within the next few years, and according to The Kelsey Group, small and medium-sized businesses will play a big part in this expansion.  Look for their contribution to increase from around $10.9 million in 2007 to $1.5 billion in 2012.

Online Classified And Vertical Advertising To Hit $14.7 Billion

The U.S. interactive classified and vertical share of online advertising will grow from 18 percent in 2007 to 24 percent by 2012 according to The Kelsey Group.Revenues for interactive classifieds will grow from U.S. $3.9 billion to $14.7 billion during the same forecast period, representing a 30.5 percent compound annual growth rate (CAGR).

Mobile Search Advertising To Reach $1.4 Billion

Revenues related to mobile search, including ad-sponsored directory assistance and mobile Internet ads are estimated to reach $1.4 billion in 2012, according to the Kelsey Group."Advertisers in the U.S. are the most aggressive in terms of messaging to potential U.S. consumers," said Matt Booth, senior vice president and program director, Interactive Local Media, The Kelsey Group.