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	<title>WebProNews &#187; The First Post</title>
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		<title>Dennis Publishing Buys The First Post</title>
		<link>http://www.webpronews.com/dennis-publishing-buys-the-first-post-2008-01</link>
		<comments>http://www.webpronews.com/dennis-publishing-buys-the-first-post-2008-01#comments</comments>
		<pubDate>Thu, 10 Jan 2008 15:37:19 +0000</pubDate>
		<dc:creator>Doug Caverly</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[Dennis Publishing]]></category>
		<category><![CDATA[The First Post]]></category>

		<guid isPermaLink="false">http://www.webpronews.com/?p=43217</guid>
		<description><![CDATA[<p>Dennis Publishing is by no means admitting old media's defeat; it has called the print publication that's most relevant to this deal, The Week, a &#34;highly successful&#34; magazine.&#160; But Dennis Publishing is moving further online, anyway, with its acquisition of The First Post.</p>]]></description>
			<content:encoded><![CDATA[<p>Dennis Publishing is by no means admitting old media&#8217;s defeat; it has called the print publication that&#8217;s most relevant to this deal, The Week, a &quot;highly successful&quot; magazine.&nbsp; But Dennis Publishing is moving further online, anyway, with its acquisition of The First Post.</p>
<p><span id="more-43217"></span>
<p>The First Post is an entertaining, online-only magazine that covers current events; <a title="&quot;Dennis Publishing Purchases The First Post&quot;" href="http://www.mediabistro.com/fishbowlny/new_media/dennis_publishing_purchases_the_first_post_74627.asp?c=rss">Neal Ungerleider</a> points out that it &quot;reads roughly as [the UK's] analogue of Slate.&quot;&nbsp; With about one million unique visitors per month, The First Post isn&#8217;t doing poorly in terms of traffic, either.<img align="right" src="http://images.ientrymail.com/webpronews/article_pics/jamestye.jpg" alt="Dennis Publishing Buys The First Post" /></p>
<p>So James Tye, the CEO of Dennis Publishing, is probably correct in stating, &quot;An online current affairs property is the perfect complement to The Week for our advertisers and the <a href="http://www.thefirstpost.co.uk">www.thefirstpost.co.uk</a> will also be invaluable for widening the subscription audience of the title, both here and in the US.&nbsp; It also underlines our commitment to be a true 21st century publisher, reaching audiences whatever the platform.&quot;</p>
<p>In at least one sense, that commitment remains unknown &#8211; terms of the acquisition haven&#8217;t been disclosed.&nbsp; Still, Dennis Publishing is behind magazines like Blender, Maxim, and Stuff, so the company is neither stodgy nor hanging on by its figurative fingernails.</p>
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