WebProNews

Readers Want The Full RSS Monty

We can all agree, I think, that for things we like, full is better than partial. This goes for nudity, chocolate donuts, and cleanliness. But we're really talking about readership here, and text feeds, and the ongoing riff between reader and publisher regarding subscriber entitlement. Publishers, who tend to favor partial RSS feeds and work them like broadcast news teasers, want readers to click through and visit the website. If increasing page views is the goal, then this makes intuitive sense.