All Posts Tagged Tag: ‘testimonials’
When visiting the Hulu blog today to see if they were up to anything worth writing about, I was greeted by a familiar voice (well, in text form). A voice that I have enjoyed for years through film, and "literature" (he’s got a couple books). A voice from a man who is ironically most famous for being silent.
If you don’t use Firefox, then you probably haven’t seen StumbleUpon, a toolbar that “helps you discover great websites.” That’s because it was only available for Firefox – until now. StumbleUpon has begun offering a version compatible with Internet Explorer.
In case you hadn’t heard about it on CNN, Fox, ABC, or MSNBC among others, the final 1,000 pixels on The Million Dollar Home Page are for sale on eBay. With 5 days remaining, the current bid is just over $145,000. The simple and brilliant idea from the 21-year-old mind of Alex Tews has web-entrepreneurs shrieking “why didn’t I think of that?” as they scramble to put up imitation sites offering anything from skin to dismemberment.
1. PICTURES – Ask people if they would e-mail a picture with their testimonial. If they don’t have one scanned you could have them send their picture by mail and you could scan it. This technique will give your testimonials more credibility.
Greg Hoffman: “The company has been around for 15 years but blogging has helped brand our company as the premier Security Awareness team in the industry; all while saving us time and money.”
As people hustle and bustle about trying to get those last minute gift ideas ready before the big day hits, spending is up and sales run rampant, as marketers get ready for that special time of year.
A huge problem for many people who are working on market visibility and position is the amount of competition vying for the same market.
Have your customers publish an online diary instead of giving you a testimonial. The diary would include regularly updated entries of how customers are using your product to improve their life. You could give customers a free product or a rebate in exchange for them publishing it online.
Perhaps no single element can perk up the response rate on a web page more than hard-hitting, credible testimonials. They work because somebody other than the seller is telling prospects how great, and useful the product is. It’s natural for you to say how beneficial your product is – having someone else do this is much more convincing! If you are not using testimonials in your web copy you should start today.
Besides the word free, there is probably no stronger tool to influence new customers to use your business product or service than testimonials from past customers.
As long as you provide an outstanding product or service, most customers are delighted to provide you with their endorsement. Unfortunately, most businesses don’t implement an actual procedure to systematically get testimonials.
Before you rent or go to a movie, what do you do? You find out what others have said, whether those others be professional critics or average people who have seen the movie. Before you spend that seven dollars, you want to know what other people like you thought of the experience. Essentially, these movie criticisms and endorsements are testimonials.
It’s natural for people to buy on a recommendation from another customer, rather than rely on a sales pitch to help them make their decision. That is why it’s so important for you to obtain and use customer testimonials.
Small businesses don’t have the same luxury of ‘brand-name recognition’ that the big companies have. Thus, we have to work that much harder to earn our visitor’s trust. One way to build this all-important credibility is to get and use testimonials from happy customers.
WHY USE TESTIMONIALS
Simply said testimonials SELL! In fact, testimonials have been known to increase sales by 250% or more! The Internet is a very impersonal medium. People trust people! The more you can do to “humanize” your web site the more likely potential customers will want to do business with you. Testimonials “speak” to potential customers in a honest, believable way.