One of my main beliefs about blogging and marketing is that the title always matters. It matters in selling a book, driving clickthroughs on blog posts or emails, on placing effective keyword marketing, and the list goes on and on. For just about everything you can do with marketing, choosing the right title is a big deal.
If you're one of those people who've been waiting for somebody to create a tool that would let ordinary mortals without programming expertise mix and match applications and create their own mashups, today's your big day.
Jeff Nolan just blogged what company he left SAP for, Teqlo, which lets enterprise users as developers assemble, publish and invite.