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Apple to Update Apple TV (with Netflix), iTunes, iPod Touch
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Apple announced that it will be streaming an event online today at Apple.com, at 10:00 AM Pacific/1:00 PM Eastern.

"Apple will broadcast its September 1 event online using Apple’s industry-leading HTTP Live Streaming, which is based on open standards," the company says.

The whole thing is so open, you have to use a Mac running Safari on Mac OS X version 10.6 Snow Leopard, an iPhone or iPod Touch running iOS 3.0 or higher or an iPad. In other words you have to have bought an Apple device to view it.