WebProNews

Nielsen Expands Mobile Measurement

The Nielsen Company has announced that it is purchasing San Francisco-based Telephia, Inc., a provider of consumer research to the telecom and mobile media markets.

MySpace Popular With Mobile Users

Social networking sites are the primary force driving US and UK mobile phone users to upload content to a variety of Web sites.

ComScore Measuring Mobile Web Usage

The announcement of the launch of MobileWeb Metrix from comScore and telecom consumer research firm Telephia revealed a few websites, like Gmail, reach more people through mobile handsets than via PCs.