"This new content broadens Yahoo! Telemundo’s cadre of video offerings and enhances our users’ experience by giving them another way to watch, share and enjoy their favorite shows," said Jose Rivera Font, general manager, Yahoo! Hispanic Americas.

"As the online video space continues to emerge, we look forward to continuing to add high quality video content for all U.S. Hispanics to enjoy."

The new video features include complete novelas along with behind the scenes footage of its original production and actors. Visitors to the site will be able to participate in Yahoo Telemundo Grupos (Groups) where they can post and share comments with other fans and Yahoo Telemundo Respuestas (Answers) where they can ask questions about the shows, actors and story lines.

Telemundo executives said that the new offering is the first time that Spanish language broadcasts have been offered to U.S. viewers in this format. "As part of our 360 multi-platform strategy, we are proud to be the first Spanish-language network to provide our viewers with full-length original programming online on Yahoo! Telemundo," said Peter Blacker, Senior Vice President Digital Media, Telemundo.

"Never before has our audience had this level of access to our hit shows and novelas and we are thrilled to be able to deliver it to them whenever they want it."

The promotional elements will include in-show integrations for both "Top Chef 3 Miami" andTelemundo’s morning show "Cada Dia", a webisode cooking show hosted by "Top Chef" season two contestant Carlos Fernandez. The show will be produced in English and Spanish for BravoTV.com and Yahoo Telemundo Web sites.

Jason Klarman, Executive Vice President, Marketing and Digital, Bravo, said,  "Partnering with Telemundo is the perfect way to leverage the Latin influence of this season and drive viewership with the Hispanic audience."

"This alliance represents the perfect marriage between Bravo’s quality product and bilingual viewership and Telemundo’s bilingual talent," said Don Browne, President, Telemundo.

 "This partnership will strengthen Bravo’s presence among U.S. Hispanics and will increase Telemundo’s audience and awareness in the general market."

Yahoo has linked with Telemundo to debut the new website, the online face of their joint venture. AdAge reported that both Telemundo.com and Espaol.Yahoo.com will merge their staffs and share advertising revenue.

The pairing will position the two to take on Univision.com, which AdAge cites as the biggest recipient of Spanish-language online ad dollars. Further, Univision claims that half of its advertisers run exclusively on its site.

Telemundo president Don Browne said in the report that the Hispanic market has been adapting faster and consuming more content than the general population. His network has an advantage in that it creates the majority of its content, putting Telemundo in a good position to move it online.

Repurposing that content enables Yahoo to do what it does very well. Yahoo has demonstrated considerable skill in attracting well-known brands to advertise online. The growth of the Hispanic market provides Yahoo with an effective component to add to its sales pitches.

From a portal standpoint, the two companies noted how the change will affect visitors to the new website:

They also plan to develop various social media tools for the audience, and provide a way for those viewers to contribute content. Peter Blacker, Telemundo’s senior VP-digital, said in the report, “There are issues like immigration that we’ve covered as a news organization; now our audience can tell their own story.”

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David Utter is a staff writer for WebProNews covering technology and business.