WebProNews

PayPal Intros New Student Accounts

eBay-owned PayPal has launched a new way for teenagers to shop online with PayPal and in stores with the "Student Card," part of the "Student Account." The account comes with a number of capabilities for parental monitoring. Features include:

Marketing to Teens

Yesterday we covered some recent studies to help those of you marketing to teenagers online. Today we have one more:

Cool Today, a Joke Tomorrow?

I had the opportunity to sit down and share pizza with a bunch of teenagers this weekend. Naturally, I quizzed them about their media consumption habits.

Teenagers Plotting Parental Control Workarounds

Layne Heiny has an excellent article at Windows Vista Buzz detailing how tech-savvy children (who almost always know more about computers than their parents) are already thinking up pretty good ways to beat Windows Vista's parental controls.

Teens Don't Use Yahoo!

Jeffrey McManus posted some notes from a session about "What Teens Want" at the Web 2.0 conference. Much of it isn't terribly surprising ...

What My Teenagers Taught Me About Marketing

My kids taught me a lot about marketing communication when they were teenagers. My son had me playing 20 questions. When I asked what he'd done at school or out with his friends the night before, I'd get one of two classic teenage responses; "Stuff" or "Nothing". I'd have to pepper him with questions to learn any more.

The Joy of Targeting Teenagers

Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target "all teens" is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product.

The Joy of Targeting Teenagers

Teenagers are the generation that marketing execs would and do spend millions a year to try to understand. Every product directed towards the teen crowd goes through hundreds of changes and focus groups to determine whether or not that particular ad will work. This generation has so many variations to it that to say that you are going to target "all teens" is virtually impossible. We must focus on a common factor that most teens share and can be drawn upon to create attachment to our product.