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Marketing and Measuring Social Media

Social media is huge.  That’s right; you heard it here first. Big news flash, huh? Everybody knows that anything ‘social’ is all the rage right now and it looks like it isn’t going to slow down anytime soon.  So, obviously, we all want to be ‘doing social’.. the problem is: what exactly does that entail? Beyond that, how do we answer the dreaded ‘what do we get out of it’ question to the accounting types?