WebProNews

10% of Display Ads in Major US Markets Locally Targeted

comScore has released the results of a study on locally targeted online display ads in the US, which focused on four major markets: Atlanta, Chicago, San Francisco, and Washington D.C. In these areas, the results indicate that about 10% of all display ads are locally targeted. "Locally targeted ads are an increasingly important component of the digital ad landscape because they represent a more efficient allocation of ad dollars," said comScore vice president Brian Jurutka. Here's a look at some additional numbers:

Bringing Targeted Content Together for Targeted Advertising

Yahoo is showing off a new advertising campaign it's running for General Mills. A spokesperson for Yahoo tells WebProNews it's a "good example of how advertisers are turning to Yahoo for more than a typical search or display ad buy." General Mills is targeting "boomers" with the campaign, which is themed around "vitality" and is a content-based program. It includes news content, as well as retirement, travel-related content, and games.

The Privacy Is In The Pudding (Or Not)

There are so many obvious cliché puns just sitting there, grinning like toads: if you don't eat your meat...; the proof is in the...; $240 worth of…Pudding. What pudding has to do with telephony services is unclear, except that Pudding Media has started a conversation about how far is too far when it comes to targeted advertising.

MySpace Contemplates Targeted Ads

Less than a month ago, we learned that Facebook would let advertisers target members based on the information in their profiles.  MySpace is doing something similar, and it may greatly increase the social network’s revenues.

Google Looking into Radio AdWords

Google has invented, innovated on, acquired or purchased a number of technologies over the past two years to bolster its online advertising business. AdWords is arguably the most successful advertising program ever and Google is obviously not content to focus solely on Internet advertising.