WebProNews

Target Launches Digital Newsstand

Retailer Target has partnered with digital publishing company Zinio to offer a wide selection of magazines online. The online newsstand offers single issue, subscription and archived issues at discounted prices. Target says the move complements the e-reading devices it sells online and in its stores. "We are excited to partner with Zinio to offer our guests the unique ability to access digital publications," said Steve Eastman, President, Target.com.

MTV Launches New Online Video Ad Unit

Target and MTV Networks have partnered to launch a new online video ad unit called "The Scrubber." The Scrubber is a custom video player that allows advertisers to insert product icons into the playback timer and highlight various items as the video plays. The unit is designed to be interactive, relevant and non-interruptive to the user.

eCommerce Gets a Wake Up Call

All the way back in 2006, the U.S. District Court for the Northern District of California ruled that Target could be sued over their site not being accessible to the blind. Now over half way through 2008, Target has reached a settlement with regards to the class action lawsuit that ensued.

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

Has Target Learned its Lesson?

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

JCPenney & M&Ms Get it, Scrabble and Target Don't

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Target Gets Into Digital Music

Retailer Target is trying its hand at digital music with the launch of a SonyBMG album. The new album by John Legend, "Live From Philadelphia" is available exclusively at Target stores and in MP3 format at Target.com. The collaboration with SonyBMG is being powered by Hip Digital Media.

Target's Social Media Not a Bullseye

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

Wal-Mart Leads Early Black Friday Traffic

The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Will Video Blogs be Outlawed?

I’m watching this case where Target is in trouble with California’s accessibility laws. I’m wondering when they will come after the videoblogging industry. Go to YouTube. If you’re deaf isn’t that entire site inaccessible?