WebProNews

Big Retailers Flunk Search Test

So, while perusing Google's Hot Trends today I noticed a particular brand of digital camera was one of the top gainers in search queries: the Polaroid T730 Compact 7mp digital camera. Curious as to what's so special about it, I googled it, only to embark on one frustrating journey.

Has Target Learned its Lesson?

Last week I watched the blog storm surrounding Target’s decision not to talk to a blogger, because it only focused on traditional media outlets.

JCPenney & M&Ms Get it, Scrabble and Target Don't

Here are two Goofus and Gallants in one post as marketers continue to demonstrate how to and how not to.

Target Gets Into Digital Music

Retailer Target is trying its hand at digital music with the launch of a SonyBMG album. The new album by John Legend, "Live From Philadelphia" is available exclusively at Target stores and in MP3 format at Target.com. The collaboration with SonyBMG is being powered by Hip Digital Media.

Target's Social Media Not a Bullseye

With mine and Jim’s previous posts about Wal-Mart’s missteps in social media, I couldn’t resist the temptation to share a little about Target, who has recently been caught as it is learning its lesson on transparency and disclosure.

Wal-Mart Leads Early Black Friday Traffic

The early birds are rising earlier this year as searches for Black Friday-related websites spike a bit earlier than last year.

Will Video Blogs be Outlawed?

I’m watching this case where Target is in trouble with California’s accessibility laws. I’m wondering when they will come after the videoblogging industry. Go to YouTube. If you’re deaf isn’t that entire site inaccessible?

Behavioral and On Site Targeting Factors

Behavioral Targeting is the ability to target users based on their behavior on your website (this is one form known as on-site targeting). The concept of behavioral/on site targeting is exactly how business should be done: offer a customized solution to your end users so that they are truly engaged with your website.

What Traffic Sources Should You Target?

Recently I’ve read about otherwise sane Internet Marketers (also called SEO’s) targeting Digg comments at an attempt to direct traffic to a particular website. The first thing that came to mind was that running a campaign specifically to garner traffic from the comments of a techie social media site is probably not going to have a great ROI. I may be wrong, depending on your target market, but nonetheless blog posts abound SEO’s spending lots of time on ineffective strategies abound.

Target Bloggers & Mainstream Media w/ Search Queries

Just how one does market research to see how competitive a marketplace is, you can also do market research to view how important some ideas have been historically.