All Posts Tagged Tag: ‘Tag Manager’

Google Launches New Tools For Mobile App Businesses

Google announced on Tuesday that it is adding Google Analytics to mobile ad platform AdMob and launching new content experiments for Google Tag Manager. Analytics will be available within the AdMob interface on a new “Analyze” tab, which should be quite helpful for app businesses. “Today‚Äôs app developers have to make decisions quickly and implement them seamlessly if they want …

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Google Adds Auto-Event Tracking To Tag Manager

Google announced on Thursday that it has launched Auto-Event Tracking for Google Tag Manager, enabling users to measure events happening on the page without HTML or Javascript. You can use the Event Listener tag to tell Tag Manger when you want to listen for events, and write rules for what to do next. “Once you have your event listener set …

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Google Launches Tag Manager For Mobile Apps

Google showed off Tag Manager for Mobile Apps at Google I/O earlier this year, but now it’s available for you to use. Now, you don’t have to wait until you’re ready to push an update to your mobile app to make tag-related changes that impact campaigns, a process that simply doesn’t make a whole lot of sense. As Google Tag …

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Google Tag Manager Use On The Rise, Data Layer Gets Standardized

Back in October, Google announced the launch of Tag Manager, a tool that lets you consolidsate the various tags you use for your site into one snippet of code and manage from one interface. Since then, Google has made some improvements including built-in templates for popular tags. At Google I/O in May, Google announced that it would work with mobile …

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Google Tag Manager Gets Built-In Templates For Popular Tags

In October, Google announced the launch of Tag Manager, a tool for consolidating the various tags you use for your site into one snippet of code, and enabling you to manage them from a single interface. Google has now teamed up with a handful of companies to provide its “first wave” of Tag Vendor templates. Companies involved include: comScore (Unified …

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