All Posts Tagged Tag: ‘Tacoda’
A technology slap-fight headed to the California court rooms in Los Angeles as ValueClick accused Tacoda of infringing on its patents.
MySpace isn’t the only one experimenting with a new ad network. AOL, the long-beleaguered red-headed-step-child of the TimeWarner family, has announced a new advertising network—sort of.
After a long gathering of online advertising companies, they’ve finally created a full-fledged advertising division. Or, perhaps they’ve just revamped all of their old ones and cobbled them into a new, single unit with a new headquarters.
Have you heard of behavioral marketing, but not known exactly what it is? You probably have been exposed to behavioral targeting before at one or more points in your life and not even known it. Behavioral targeting, if done right, can be a very useful tool in your internet marketing tool belt.
Keeping with the Kanoodle/24/7 Real Media merger theme, BURST Media has announced a partnership with Tacoda for behavioral targeting purposes. The agreement sees BURST making use of Tacoda’s Audience Management System to track its audience.
Tacoda Systems and aQuantive, Inc. have decided to throw their respective hats into the lucrative contextual ad industry. The difference that these companies offer is that they are behaviorally targeting their ads. In other words, the companies are directly targeting users, not just web pages.