The close of the Syndicate Conference in New York came with Searls' keynote address, where he touched on the issue of "The Return to Producerism."
Issues of copyright, collaboration, and fair use have become more of a concern, and the lawyers at the Syndicate Conference panel, "The Legalities of Blogging," acknowledged they are the bad news on the flip side of syndication's good news.
Video blogs shouldn't be called "Internet TV"; Congdon said that completely devalues them. "They are a totally unique video experience, usually more casual."
There are ways of making the randomness of blog entries less so, and a panel at the Syndicate Conference discussed the ways of making one's blog more accessible to readers.
Attention may be just another metric that can be assessed as one of many factors in marketing, or the most valuable commodity a consumer owns; two notables discussed the topic at the Syndicate Conference in New York.
The longtime ZDNet blogger will move his blog to a new domain, he said in his speech at the Syndicate Conference that included commentary on Google, syndication constraints, and the post search, post RSS, post attention world.
The panel for the Syndicate Conference session, "Everything you always wanted to know about PR and Syndication but were afraid to ask," traded comments on the tools and techniques for making syndication work in the world of public relations.
Though its been suggested for some time, Reuters senior VP and GM Steven Schwartz confirmed to his audience at the Syndicate Conference that the competition for advertising dollars with the Internet has the traditional media powers very concerned.
Here's the choice: support a medium where a company could reach an audience where 100 percent of them have an interest in the company's products, or keep tossing money into mediums where 98 percent of the audience sees the message as an intrusion.
The mainstreaming of syndicated content online continues to move slowly onward, but it should pick up the pace and impact other media outlets.
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