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Surveys Articles

Survey: 62% Prefer iPods to the Environment
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The Shelton Group has released some interesting survey results showing that the majority of Americans would like to "go green," but not at the expense of their own convenience. It’s not that the results are particularly surprising, but they are interesting in that they are broken down into what percentage of participants would be willing to give up what devices if they could help the environment.

Majority Use Social Media Marketing, Still Have Questions
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Social Media MarketingAuthor and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:

Behavioral Targeting Gaining Public Acceptance
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Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.

The Business Goals Where Social Media is Most Effective

Still wondering just how social media can actually benefit your business? There are a variety of ways, and some ways may be more relevant to your own business than others.

MarketingSherpa’s "chart of the week" highlights seven business uses of social media, and rates their effectiveness based on results from a survey fielded in December. The biggest impact of social media seems to come in the form of influencing brand reputation.

Accessibility Information Webmasters Can Use
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Web Accessibility organization WebAIM has posted results from an interesting survey on the use of screen readers. Webmasters should pay attention to this, as accessibility is an important part of your online presence, but is often ignored or overlooked. Just ask Target, who settled an accessibility lawsuit last year for $6 million.

Real-Time Mobile Video Headed Toward Mainstream
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An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.

59% of 100 Leading Retailers are on Facebook
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Independent interactive marketing agency Rosetta released a study today that shows that 59% of 100 leading retailers have fan pages on Facebook. This is a testament to how social media is truly consuming the way businesses market themselves.

Employees Overwhelmingly Confident About Layoffs
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Employees in the U.S. seem to overwhelmingly share a "it won’t happen to me" attitude when it comes to losing jobs. Glassdoor.com has released results from a survey, which found that 4 out of 5 employees have no concerns about being laid off in the next six months.

GlassDoor breaks it down into two categories – companies that have reported upcoming layoffs, and companies that have not:

Another Example That Internet Advertising is Holding Strong
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There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:

How Many Sites Are On the Internet?
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If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites.  That’s 948,000 more than a month ago.

Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:

Local is As Local Does
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It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.

What the Data Shows

Is Social Media Good or Bad For Business?
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Business owners often struggle with the question of whether or not their employees should be using social media in the workplace. There are obvious reasons why they shouldn’t, but there are certainly potential benefits as well, and unfortunately not a lot of clarity to the matter. So let’s look at this from several different angles.

Stats

RSS Adoption Not Reaching The Levels It Should
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RSS feeds are not catching on like some of us thought they would. New data from Forrester Research indicates that only the slim minority of consumers are using it, and furthermore, a great deal of those who don’t have no intention of doing so in the future. When Forrester asked if people currently use an RSS feed:

Online Video By the Numbers
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These days, I’m constantly writing about the growth of online video, and how it is becoming more mainstream. There is news to report on the matter about every day. Partnerships are formed. New offerings are made available.

Survey Shows How Much People Make in Blogs & Social Media
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Read Write Web conducted a survey with some quite interesting results. They asked 20 bloggers and social media consultants (that they claim to know and trust) what kind of money they make with their blogging gigs. The agreement was for RRW not to disclose their names, and for the bloggers themselves to be honest about their earnings.

Universities Use Social Networks for Applicant Screening
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When you’re a kid, say in high school, you don’t always consider the potential consequences for all your actions, especially on a career level. This is even truer when you don’t even have an idea of what you’re going to do with your life. When I was in high school, I had no idea that I would eventually be writing for an online publication. I didn’t even know where I would be going to college. I’m glad social networks were not in existence yet (not that I’m admitting to any foul behavior).

Score One for Apple!
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Google of course won the eBusiness sector in the recently released American Customer Satisfaction Index (ACSI). No surprise there.

Apple won in the personal computers category, which really isn’t all that shocking either.

Survey: 3/4 Journalists Use Blogs

A new survey by Brodeur and MarketWire, shows that 75% of journalists use blogs to get ideas for stories.

Journalists may not comment but they are reading…in fact, four in five say they read read blogs at least two to three times a week. Almost 30% of journalists in the survey say they have their own blog.

Journalists consult blogs for story ideas, angles and insights:

Getting a Feel for Web Conference Usage

Web conferencing technology/service vendors, this is for you. Nobody really knows the true size of the market and how widespread the use of our medium is.

Asking the clients about their usage won’t ever get us a large enough response rate to get valid totals. So let’s do a little group estimation amongst ourselves. I have put together a short (but difficult!) online survey. I’m asking each of the web conferencing technology vendors to go through and give best guesses and estimates of usage averages and totals that they see with their clients.

Study Looks at Internet Use in America

The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.