All Posts Tagged Tag: ‘Surveys’

Study Suggests Over Half Would Buy Android Tablet if Cheaper Than iPad

A new study from Retrevo (over 1,000 non-Retrevo users) looks at interest in the iPad ahead of Apple’s Worldwide Developers Conference next week. The company emailed WebProNews with a round-up of significant findings.

So without beating around the bush, let’s just get to them.

Study Highlights:

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How Business Questions About Social Media Have Changed in a Year

Last year we looked at a study about the state of social media marketing, looking at common questions businesses had about it. A lot has happened in the social media world in a year’s time, and many businesses have gotten into the swing of things since then.

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T-Mobile Customers Bigger on Stocks, Bill Pay?

Last week, we saw some interesting findings from AdMob about smartphone usage. Now Compete has shared some of its own findings with WebProNews. The firm recently conducted a Smartphone Intelligence Survey.

About 47% of T-Mobile smartphone users use their phones to find local branches and ATMs, while 45% of AT&T users and 36% of Sprint users reported doing this (see chart #1 for data).

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Good News for Google Buzz – Social and Email Top Mobile Priorities

An interesting study has been released by PR firm Ruder Finn, which finds that 91% of mobile phone users go online to socialize, compared to only 79% of traditional desktop users. Meanwhile, Americans are spending an average of 2.7 hours on the mobile Internet.

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More Marketing Dollars Shifting from Offline to Online

Econsultancy and Exact Target have released a report based on joint research, polling over 1,000 marketers about their brand reputation strategies. The research found that marketers are slashing their budgets for radio, TV, and print, while looking online to build their brand reputation. The firms say the research indicates there will be a 17% surge in digital marketing spending this year.

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As Companies Relax on Social Media, Threats Increase

Even as social media has grown to be a much more widely accepted form of communication among businesses over the years, there is still plenty of data out there depicting the flaws and setbacks that can occur when social networks are used in the business environment.

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Average Person Spends 13 Hours a Week Online

Harris Interactive has released the findings of its latest poll on Internet users. This doesn’t come as much of a shock, but people are spending more time online these days.

According to the poll, adult Internet users are spending an average of 13 hours a week online." Of course, people’s usage varies greatly; one in five (20%) of adult Internet users are online for only two hours or less a week while one in seven (14%) are spending 24 or more hours a week online," says Harris.

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Mobile Banking Trends Accentuate Mobile Growth in General

Mercatus released the results from an interesting survey about the mobile offerings of banks. According to the firm’s findings, banks that offer mobile financial services can increase their new customers acquisitions by as much as sixty percent.

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Is Retargeting the Most Under-Utilized Marketing Strategy? and the Search Engine Marketing Professional Organization (SEMPO) have shared some interesting findings from a survey about online ad technology. The two organizations found that there is a lot of untapped opportunity for retargeting in online advertising.

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Yahoo Survey Finds Optimism for Holiday Online Retail

Yahoo conducted a survey of small business online retailers to find out how they think they’ll perform this upcoming holiday season compared to previous years.

"Surprisingly, based on the current economic landscape, the results show an optimistic outlook, with over 60 percent of the Yahoo! merchants surveyed expecting sales to be the same as most years or even stronger," a representative for Yahoo tells WebProNews.

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Online Shoppers Have Bigger Holiday Budgets Than Offline Shoppers

Compete has shared some findings from a new study on consumer holiday shopping behavior. According to the firm, active online buyers (consumers who intend to spend over 30% of their holiday budgets online) have bigger budgets than other shoppers. Furthermore, they are more likely to spend that money on Black Friday.

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Americans’ Social Media Habits Highlight Business Potential

Euro RSCG released some interesting findings from a study exploring the different ways Americans are using social media to "redefine their lives." The study looked at 1,228 social media users in the United States.

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Consumers Are Looking for Offers on Social Networks

Razorfish has released a wealth of interesting data about consumer online behavior, and a good deal has to do with social media and brand interaction. For those struggling to find the right use of social networks for their business, the data is worth paying attention to.

The data is based on a survey of 1,000 consumers in the US, about half male and half female. They cover four major age groups and 10 major cities.

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Social Networks Don’t Waste Time, People Do.

Social Media policies of well-known organizations often appear in the news with commentary throughout the Blogosphere, the Twitterverse, etc. There is an ongoing debate about just how restricted social networks should be when it comes to employee use.

Where do you stand on this debate? Share your thoughts.

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Consumers Not Happy with Mobile Web Sites

Web app company Gomez, Inc. released the findings of a study on consumer mobile web experiences today, and found that most of them aren’t happy with the performance of mobile web sites in general.

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Study: Half of Traffic to UK Sites Comes from Online Marketing

The AT Internet Institute conducted a study comparing investments in online marketing campaigns among France, Germany, Spain, and the United Kingdom. The firm’s findings are that the UK far exceeds the other three countries in this realm.

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Google: IT Departments Moving Toward the Cloud

Google has been pushing Google Apps use big time this year. They took out billboard space, and they recently sponsored a survey about IT departments and cloud computing.

The poll covered 1,125 IT decision-makers. Google has prepared an entire report based on the findings, which is available for perusal here (pdf).

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Most Enterprises Taking Social Media Seriously

Deloitte, Beeline Labs and the Society for New Communications Research have released findings from a study of companies sponsoring online communities. The study found that enterprises are continuing to invest in social media tools and online communities.

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Marketers Ignoring Customer Feedback from Social Media

A Social Media Survey conducted on behalf of PRWeek and MS&L by PRWeek and CA Walker found that marketers don’t make changes to their products based on customer feedback, despite monitoring feedback being one of the most common business uses of social media in the first place.

The survey found that 70% of marketers say they’ve never made a change to a product or marketing efforts based on feedback from consumers on social media sites.

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54% of Businesses Prohibit Employee Social Media Use

New research from Robert Half Technology indicates that over half of chief information officers (CIOs) do not allow employees to visit social networking sites for any reason while they’re at work. This information comes from a survey of 1,400 CIOs from companies around the US with 100 or more employees.

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Good Chunk of Holiday Spending Will Be Online

Nielsen has shared some findings from research involving how American consumers intend to spend their money during the upcoming holiday season. About 42% expect to spend less.

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Survey: Online News Credibility Increasing

For the second year in a row, ARAnet has shared survey results about the news consumption habits of Americans. This year’s survey found that Americans are increasingly turning to online sources, as well as radio for their news, while going less to daily newspapers and television.

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Companies Struggle with Social Media and Employee Discipline

The Society of Corporate Compliance and Ethics (SCCE) and the Health Care Compliance Association (HCCA) have conducted yet another social media-related survey, finding that company policies have not yet caught up with the incredible growth in social media use among employees. The survey looked at what management is doing to manage employee social media use.

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Most Businesses Implementing Social Media Without Measuring ROI

Mzinga and Babson Executive Education recently conducted a survey, which examined the adoption, use and current state of social technologies in business. The findings revealed that 86% of respondents use social technologies in one or more areas of business, including marketing, internal collaboration/learning, customer service and support, sales, and HR.

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Twitter the Most Dangerous Network?

Crowd Science revealed some interesting findings from a survey on Twitter use today. It would appear that Twitter is the most used social network by drivers. I’m not sure if that’s the kind of endorsement Twitter wants (the most dangerous network), but its short-form texting-like format caters to the mobile user.

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Survey Finds Many Smartphone Owners Open to Targeted Ads

Compete has shared some data from its Smartphone Intelligence survey. The findings indicate that smartphone owners prefer personal and social apps, and that they’re open to targeted ads.

According to Compete, entertainment, games, music, social networking, and weather are the most popular app categories across all platforms. Findings include:

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How Fans Engage with the NFL Online

The day has arrived at last. The 2009 NFL season kicks off tonight with the opening game between the Tennessee Titans and the Pittsburgh Steelers (a game our own Rafael Robinson is attending, by the way).

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Poor Customer Service Holding Back E-Commerce Sales

Earlier this month comScore released its Q2 retail e-commerce sales estimates, which indicated that US online retail spending dropped from the same period from last year. This is only the second time that has happened.

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Survey Finds 30% of College Faculty Use Twitter

Faculty Focus released some interesting findings from a survey about Twitter usage and trends among college faculty. They surveyed about 2,000 faculty members and found that about a third of the respondents say they use Twitter. Over half say they have never used Twitter at all.

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Which Marketers Are Using Which New Media Strategies?

the Association of National Advertisers along with B2B Magazine released results from a survey, which found that marketers are increasingly using social media platforms. No surprise there. What’s more interesting is how they are using them.

According to the results, about 66 percent of marketers utilized social media this year, up from just 20% in 2007. Half of those surveyed use viral videos, up from a quarter in 2007.

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Following Up with Website Abandoners

SeeWhy shared some interesting findings from a survey of over 150 Google Analytics about website abandonment. They discussed "post session remarketing" and say it is going to grow rapidly.

Post session remarketing is basically going after individual users who have abandoned your site. "Of all the techniques out there, remarketing in real-time (thru e-mail specifically) is set to grow 152 percent," a representative for SeeWhy tells WebProNews.

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Study: Most People Go Online to Socialize

I probably don’t have to tell you that people are very interested in socializing online these days. New research from PR Agency Ruder Finn shows that 72% of people go online just to become part of a community.

If that’s not a testimonial for social media marketing, I don’t know what is. The agency’s research is actually a look at online behavior and user intent.

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Survey: 62% Prefer iPods to the Environment

The Shelton Group has released some interesting survey results showing that the majority of Americans would like to "go green," but not at the expense of their own convenience. It’s not that the results are particularly surprising, but they are interesting in that they are broken down into what percentage of participants would be willing to give up what devices if they could help the environment.

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Majority Use Social Media Marketing, Still Have Questions

Social Media MarketingAuthor and WebProNews Blog Partner Michael Stelzner, has put together an interesting report based on a survey of 900 marketers. The report looks at the state of social media marketing. Interesting stats from the report include:

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Behavioral Targeting Gaining Public Acceptance

Truste Has released the findings of a very interesting survey it conducted regarding behavioral targeting. It turns out that consumers’ comfort level with the concept is going up.

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The Business Goals Where Social Media is Most Effective

Still wondering just how social media can actually benefit your business? There are a variety of ways, and some ways may be more relevant to your own business than others.

MarketingSherpa’s "chart of the week" highlights seven business uses of social media, and rates their effectiveness based on results from a survey fielded in December. The biggest impact of social media seems to come in the form of influencing brand reputation.

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Accessibility Information Webmasters Can Use

Web Accessibility organization WebAIM has posted results from an interesting survey on the use of screen readers. Webmasters should pay attention to this, as accessibility is an important part of your online presence, but is often ignored or overlooked. Just ask Target, who settled an accessibility lawsuit last year for $6 million.

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Real-Time Mobile Video Headed Toward Mainstream

An interesting report has been released today indicating that US mobile operators and equipment vendors support the drive toward real-time video, projected to become more mainstream in the US market over the coming years. The report is based on a poll from consulting firm Ovum of top US mobile operators, smaller/regional wireless carriers and mobile application developers.

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59% of 100 Leading Retailers are on Facebook

Independent interactive marketing agency Rosetta released a study today that shows that 59% of 100 leading retailers have fan pages on Facebook. This is a testament to how social media is truly consuming the way businesses market themselves.

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Employees Overwhelmingly Confident About Layoffs

Employees in the U.S. seem to overwhelmingly share a "it won’t happen to me" attitude when it comes to losing jobs. has released results from a survey, which found that 4 out of 5 employees have no concerns about being laid off in the next six months.

GlassDoor breaks it down into two categories – companies that have reported upcoming layoffs, and companies that have not:

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Another Example That Internet Advertising is Holding Strong

There has been a lot of talk about the online advertising industry being in trouble because of the economy, yet we continue to see example after example of the contrary. The latest example is highlighted by VentureBeat, and concerns ad network Glam Media, which despite making job cuts earlier in the year, is still seeing growth in advertising:

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How Many Sites Are On the Internet?

If there is any accuracy to data released by Netcraft, then the Internet has about 182,226,259 sites.  That’s 948,000 more than a month ago.

Netcraft looks at the number of sites hosted on the different top servers. The following graph represents market share for top servers across all domains from August 1995 to October 2008:

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Local is As Local Does

It looks like search engines have officially trumped the Yellow Pages when it comes to customers looking for local businesses. Data from comScore and TMP Directional Marketing shows that this year more people are turning to search engines after last year’s showed that Yellow Pages were on top.

What the Data Shows

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Is Social Media Good or Bad For Business?

Business owners often struggle with the question of whether or not their employees should be using social media in the workplace. There are obvious reasons why they shouldn’t, but there are certainly potential benefits as well, and unfortunately not a lot of clarity to the matter. So let’s look at this from several different angles.


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RSS Adoption Not Reaching The Levels It Should

RSS feeds are not catching on like some of us thought they would. New data from Forrester Research indicates that only the slim minority of consumers are using it, and furthermore, a great deal of those who don’t have no intention of doing so in the future. When Forrester asked if people currently use an RSS feed:

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Online Video By the Numbers

These days, I’m constantly writing about the growth of online video, and how it is becoming more mainstream. There is news to report on the matter about every day. Partnerships are formed. New offerings are made available.

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Survey Shows How Much People Make in Blogs & Social Media

Read Write Web conducted a survey with some quite interesting results. They asked 20 bloggers and social media consultants (that they claim to know and trust) what kind of money they make with their blogging gigs. The agreement was for RRW not to disclose their names, and for the bloggers themselves to be honest about their earnings.

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Universities Use Social Networks for Applicant Screening

When you’re a kid, say in high school, you don’t always consider the potential consequences for all your actions, especially on a career level. This is even truer when you don’t even have an idea of what you’re going to do with your life. When I was in high school, I had no idea that I would eventually be writing for an online publication. I didn’t even know where I would be going to college. I’m glad social networks were not in existence yet (not that I’m admitting to any foul behavior).

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Score One for Apple!

Google of course won the eBusiness sector in the recently released American Customer Satisfaction Index (ACSI). No surprise there.

Apple won in the personal computers category, which really isn’t all that shocking either.

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Survey: 3/4 Journalists Use Blogs

A new survey by Brodeur and MarketWire, shows that 75% of journalists use blogs to get ideas for stories.

Journalists may not comment but they are reading…in fact, four in five say they read read blogs at least two to three times a week. Almost 30% of journalists in the survey say they have their own blog.

Journalists consult blogs for story ideas, angles and insights:

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Getting a Feel for Web Conference Usage

Web conferencing technology/service vendors, this is for you. Nobody really knows the true size of the market and how widespread the use of our medium is.

Asking the clients about their usage won’t ever get us a large enough response rate to get valid totals. So let’s do a little group estimation amongst ourselves. I have put together a short (but difficult!) online survey. I’m asking each of the web conferencing technology vendors to go through and give best guesses and estimates of usage averages and totals that they see with their clients.

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Study Looks at Internet Use in America

The newest PEW/Internet and American Life study indicates just how important the Internet is becoming in . . . well, American Life. Of the nearly 2800 Americans surveyed, 58% turn to the Internet first for answers.

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