WebProNews

Yellowpages.com Tops In Search Activity In 2007

A study into national Internet Yellow Pages (IYP) search activity, found shifts among the top sites in 2007 partly due to new strategic partnerships according to comScore.The IYP search market leader in the fourth quarter of 2007 was Yellowpages.com Network, which formed multiple partnerships with sites including Areaguides.net and 411.com, enabling them to be the leader in total IYP searches.

Superpages Adds More User-Generated Content

About a week ago, Idearc announced that Superpages.com had introduced more user-content features.

Idearc Buys Switchboard.com For $225 Million

Idearc Inc., publisher of Verizon Yellow Pages, said today that it is purchasing Switchboard.com, a provider of local online advertising and Internet-based yellow pages from InfoSpace Inc. for $225 million.

Superpages Launches Facebook Application

Superpages.com, a service of Idearc Media Corp., announced today that it is launching a Restaurant Reviews application for Facebook.

Superpages Serves Up BlackBerry Application

We all know that BlackBerry users can become just a tad bit absorbed in their devices, but that trait aside, they’ll now have less of an excuse for being late - Superpages.com just launched a local mobile application specifically for the BlackBerry.

Superpages Launches Local Video Ads

Superpages.com, part of Idearc Media, has launched a beta trial of local video advertising for local small to medium-sized businesses.

Video Ads Added to Superpages

Today, Verizon Superpages is announcing the rollout of a "documercials" program that allows small to midsized businesses to enhance their local listings with professionally-produced video clips. The program will initially be limited to Seattle, LA, and the Bay Area.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company's list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

SuperPages Adds Social Networks To Search

SuperPages.com wants local business reviewers and is willing to pay any amount of vanity for them. The online directory unveiled its "Reviewer of the Week" program, an effort to meld local search and social networks.

Microsoft Refolds Windows Live Local

The latest release of Windows Live Local integrates traffic flow and incident reporting capabilities with tighter Outlook and Live Messenger integration.