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Yellowpages.com Tops In Search Activity In 2007

Yellowpages.com Tops In Search Activity In 2007

By Mike Sachoff March 25, 2008 | 2 Comments

A study into national Internet Yellow Pages (IYP) search activity, found shifts among the top sites in 2007 partly due to new strategic partnerships according to comScore.

The IYP search market leader in the fourth quarter of 2007 was Yellowpages.com Network, which formed multiple partnerships with sites including Areaguides.net and 411.com, enabling them to be the leader in total IYP searches.

Superpages Launches Local Video Ads

Superpages.com, part of Idearc Media, has launched a beta trial of local video advertising for local small to medium-sized businesses.

Video Ads Added to Superpages

Today, Verizon Superpages is announcing the rollout of a "documercials" program that allows small to midsized businesses to enhance their local listings with professionally-produced video clips.

The program will initially be limited to Seattle, LA, and the Bay Area.

Local Search Patent Holder Threatens Everybody

Verizon is first on a London-based company’s list of lawsuits to file (or licensing agreements to be extracted) after winning the rights to a 1999 patent for location-based search. Next up: any online service offering local search services.

SuperPages Adds Social Networks To Search

SuperPages.com wants local business reviewers and is willing to pay any amount of vanity for them. The online directory unveiled its “Reviewer of the Week” program, an effort to meld local search and social networks.

Microsoft Refolds Windows Live Local

The latest release of Windows Live Local integrates traffic flow and incident reporting capabilities with tighter Outlook and Live Messenger integration.

Google Related Links With Ads

This didn’t take too long: As Google Blogoscoped shows, one blogger has already figured out how to combine Google Related Links with advertising, simply by putting the Links box on top of an AdSense ad.

Google Plus Verizon SuperPages: Good for Small Biz ROI?
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The Local Search future is rosy, but it will also be rocky for many small businesses unless the complexities of running ads in this medium are laid out in advance.

Verizon SuperPages Allows Advertisers Self-Service

Advertisers who have accounts with Verizon’s SuperPages can now manage their campaigns themselves. Though self-service with Verizon costs $10 a month, companies that advertise through SuperPages will now be allowed to manage their ads and the logistics associated with self-service.

Yahoo! Ahead In Local Search Race

Yahoo officially launched SmartView Tuesday, moving still farther ahead of Google in the race for local search.

SmartView adds functionality and a wider choice to Yahoo’s old “maps” page. Type in your zip code in the form on the top left of the page and a map of your neighborhood pops up.