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SUP Articles

Former Googler Goes To LiveJournal

By this time of year, many ponds have frozen over, but we’ll still use the analogy: is it better to be a big fish in a small amount of water or an average-sized fish in a lot of the stuff?  Jason Shellen seems to prefer the first scenario, as the former Googler has jumped to LiveJournal.

Six Apart Sells LiveJournal

In mid-September, Six Apart got a new CEO.  Now it’s getting some new money, because LiveJournal has been sold to SUP, a Russian media company.

The Problem with Site MatchTM : Creeping Commercialism Infiltrates Pure Search Listings

For over a year now, Yahoo has spent a lot of money acquiring assets that will allow them to grab market share from Google. They bought Inktomi, which is feeding search results to the Microsoft network, and they bought Alltheweb, and AltaVista, and Overture. Last month they unveiled plans that will integrate these assets. The most controversial of these is Site Match, which involves embedding paid links into the main index. There has been very little comment about Site Match from the noncommercial sector. Almost all of the grassroots discussion revolves around whether the typical ecommerce webmaster can benefit from the Site Match model, or whether he would be better advised to rely on free crawling and indexing. The commentary from the pundits is even more shallow, and discusses whether Yahoo has the right stuff to crush Google. This article, on the other hand, looks at Site Match from the perspective of a nonprofit webmaster.

Selling Like a Leader: Welcome to New World Selling TM

Last week, I was chatting by phone with a friend of mine who happens to be the CEO of a major player in the high-tech industry. We were talking about how, when, and why he decides to get involved in the sales process. An hour or so into our talk, almost as a lark, I decided to ask him for his take on the current state of the economy and how the events of September 11 had affected his own business. His answer was concise and it came quickly: “I believe it’s a new world,” he said, “and it’s a new world economy which is going to take new world marketing. That’s our working assumption for growing and succeeding from this point forward.”